June 24, 2021
On the fourth day of the Cannes International Festival of Creativity, Ogilvy Pakistan, and Telenor Pakistan, Islamabad won the Mobile Grand Prix for their “Naming the Invisible by Digital Birth Registration” campaign.
June 09, 2021
As we come out of the pandemic, people are starting to reconnect once again. But there are some immunocompromised people for whom vaccines don't work so well, and who still need to isolate due to their condition.
March 31, 2021
One of the many ways in which the pandemic has affected school kids is that they can't perform together in any extra-curricular productions; drama, music or anything else involving larger groups.
February 11, 2021
Perhaps it's the pandemic, but some of the ideas we're seeing for Valentine's Day this year suggest it's going to take more than romantic gestures to get couples in the mood on Feb. 14.
January 22, 2021
It seems Ryan Reynolds wants to be like the big guys—big wireless, that is. To promote his company Mint Mobile, he has decided to follow in the footsteps of large telecoms by jumping on the “political lobbying” platform.
November 20, 2020
Following the show's slew of Emmys ealier this year, "Schitt's Creek" stars are in strong demand at the moment for advertisers.
November 11, 2020
You may have thought you had a tough year in 2020, but spare a thought for your mobile phone. A new campaign from U.K. mobile brand Three acknowledges that it, too, has "seen a lot" in 2020, thanks to the pandemic.
October 06, 2020
A new campaign from Verizon illustrates how the company is constantly testing itself to be prepared for all situations, including holding its own disaster simulation days.
September 30, 2020
Marketing continues to take a nostalgic turn in this feel-good ad from telecom Orange. The spot actually gives a starring role to another brand, toy company Fisher-Price—namely, its "rolling telephone toy," beloved of '70s and '80s kids.
September 08, 2020
In the WFH era, bad broadband could genuinely be a career killer. That's the message of a new spot from BT, the U.K. telecom behemoth, that tells us the sorry tale of "pixelated Paula."
April 13, 2020
Norwegian telecom provider Telenor has come up with a way to reach out to people in isolation during the coronavirus pandemic and educate them at the same time.
December 02, 2019
There never has been a movie sequel to Steven Spielberg's movie classic "E.T." But now Comcast has brought us one in the form of an ad that reunites the extra terrestrial with his human friend, Elliott.
November 26, 2019
Through New Year's, we'll be revisiting the brand ideas and campaigns that made 2019--and the past decade. Check back on Adage.com on Jan. 1 for the full lists. Best of 2019
November 19, 2019
A new campaign by telecom network Optus aims to explain the benefits of 5G to Australians with playful visual metaphors illustrating what it's like to not have it.
October 18, 2019
Communications giant BT, one of the U.K.'s biggest companies and advertisers, unveils a major brand relaunch today that includes a revamped brand identity, advertising push and tagline, "Beyond Limits."
October 17, 2019
A new campaign for mobile handset brand Oppo, the largest in the Chinese market and fifth largest in the world, promotes its new Reno2 model via a series of playful and distinctive animated films.