March 15, 2007
Few things are easier to get stuck in your creative teeth than dental floss. Crest Glide certainly has a nice name it almost sounds like a jet ski but it's still just dental floss.
October 19, 2006
As writer Icaro Doria explains, these pro bono newspaper ads and wildpostings, which just broke in New York, started with a Saatchi & Saatchi screening of Al Gore's An Inconvenient Truth.
April 30, 2006
For print and outdoor ads featuring P&G's Olay Total Effects, "instead of showing Olay consumers, we thought, Wouldn't it be great just to give them space to talk?" explains Saatchi/N.Y. writer Icaro Doria.
April 11, 2006
As Saatchi/New York writer Icaro Doria explains, "since Stuffit Deluxe is file-compressing software, our idea is to show how it would work in the real world.