Danielle McCoy on celebrating the Black Joy Parade with dynamic images of power, pride and liberation
February 24, 2021
In the next installment of our Black History Month Creative Excellence series, our guest ed
November 05, 2019
PBS has updated its brand identity and logo for the first time in 10 years, as it tries to appeal to digital viewers and celebrates its 50th anniversary next year.
August 15, 2019
The 2022 Special Olympics USA Games enlisted the help of some of its athletes when it came to creating a logo for the event, which will take place in Orlando.
July 18, 2019
For the everyday consumer, the name McDonald’s might summon a handful of singular images: the Golden Arches, a Big Mac, a red container of fries, Ronald McDonald.
December 03, 2018
Multinational technology company Philips, known for its developments in healthcare, lifestyle and lighting, has turned to its most famous asset--the light bulb--to solidify its brand identity.
June 26, 2018
Today, Unilever's Dove moves its "Real Beauty" goals further with the introduction of a branding mark indicating its advertising is free of digital manipulation.
February 26, 2018
It took more than a century, but today, Johnnie Walker has finally put a woman on the face of its bottles. In honor of Women's History Month, the Diageo brand has introduced Jane Walker, a female version of its iconic "Striding Man" logo.
November 01, 2016
Software helpdesk brand Zendesk has rebranded, moving away from the company's long standing Buddha and lotus flower in favor of a series of flexible colored shapes that can be used in a variety of configurations.
May 11, 2016
Today Instagram debuted a new, pared down logo that simplifies the features of its previous old-school camera symbol. Gone is the more literal depiction featuring a lens, flash and rainbow adornment.
March 10, 2016
Westin Hotels & Resorts is attempting to revitalize its brand across the globe with a new identity that brings an energetic, wellness-oriented approach to center stage.
September 29, 2015
The U.K.'s Channel 4 has undergone a rebrand that includes a set of classy, beautifully filmed idents shot by Academy Films' director Jonathan Glazer (Under the Skin, Sexy Beast).