October 11, 2018
Over the years, Mattel has attempted to broaden the image of its popular Barbie brand from that of beach-blonde babe with inhuman proportions into one that’s more inclusive, with dolls and initiatives promoting a
May 29, 2018
Following the premier of "Solo: a Star Wars Story," Lego is promoting its Star Wars-themed brick sets in the U.K. with an interactive outdoor campaign that lets people "build" with a swipe of their hands.
October 12, 2016
Lego has created a set based on The Beatles' iconic "Yellow Submarine" song and 1968 animated movie, and it's all thanks to the ideas of a fan.
September 30, 2016
U.K. toy retailer Smyths Toy Superstores is running a cute animated spot that features a little kid imagining himself as a toy -- and it's picking up some praise for not conforming to gender stereotypes.
June 30, 2016
In Taiwan, a country with some of the longest working hours in the world, Lego surprised an overworked dad with a media takeover featuring his own son, as part of a campaign that aims to get parents back in touch with their kids' creativity.
May 02, 2016
The Christopher & Dana Reeve Foundation, ad agency 360i and tech company Axios have collaborated to create a range of toys that allow people with paralysis to engage in active play with their families.
December 11, 2015
GoldieBlox, maker of toys for girls that empower women, celebrates some of 2015's most inspiring female role models in this end-of-year film putting little girls -- literally -- into their shoes.
September 17, 2015
Look out Skylanders and Disney Infinity. Kids, and Lego fans, will no doubt falll over themselves with excitement over this trailer for Lego Dimensions, the upcoming Lego real toy-meets-action-adventure video game from Warner Bros.
August 04, 2015
As Singapore celebrates its 50th anniversary as an independent nation, an anniversary dubbed SG50, Lego is marking the occasion with this film reimagining the city in its tiny bricks.
February 17, 2015
Remember the Viewmaster, the classic toy that let you visit different places around the world via a reel of slides? Now Mattel has reinvented it for today's tech savvy kids (and maybe adults, too).
November 06, 2014
GoldieBlox -- the girl's construction toy brand launched by Stanford engineer Debbie Sterling -- is promoting its action figure in an ad that compares fashion dolls to ...
June 05, 2014
A few years ago, Lego found itself under fire for launching "Lego Friends," a set of toys aimed at girls that some have criticised for being anti-feminist, as well as too pink and pastel-colored.
April 08, 2014
GoldieBlox, the girls' engineeering toy company that earlier this year took home the prize for Intuit's Super Bowl contest, has launched this delightful, eye-opening video for Easter.