August 02, 2022
In "Top Gun: Maverick," actor Miles Teller's character, Rooster, experiences a bonding moment in a snow-laden forest with Tom Cruise's Maverick. And in a new campaign for Finnish Long Drink, he shares a similar bromance—with a bear.
August 02, 2022
Getting beer on your shoes might be a hazard of sticky-carpeted nightclubs, but having beer in your shoes? It's a fashion statement, according to Heineken.
July 28, 2022
Remy Martin has teamed up with Usher to create limited edition bottles that translated the singer's words into artwork using Artificial Intelligence, some of which will be sold off as NFTs.
July 25, 2022
Heineken is continuing to promote itself as the beer brand that helps you to take a break from tech, social media and overwork—this time, with an outdoor stunt that literally spotlighted people working late at the office and turned them into ads.
July 11, 2022
Desperados, the Heineken-owned tequila beer mix, is debuting a major new global campaign this week, encouraging drinkers to experiment with its unusual taste and "pour some unusual on your usual."
June 01, 2022
Heineken's new global campaign is urging people to switch off from work and enjoy themselves, courtesy of a new bottle opener that it claims will "switch off" all your work apps.
May 13, 2022
Corona is promoting its new brand Corona Tropical, a sparkling alcoholic beverage made with fruit juice, with a campaign that includes billboards featuring real "pickable" fruit.
May 05, 2022
Mekanism’s third annual Cinco de Mayo campaign with Cuervo is called “Tip It Forward,” a program that not only rewards people who celebrate Cinco by drinking tequila, but changes Cinco from a holiday about tipping back drinks to one about tipping
May 05, 2022
Coors Light has created painted billboards on top of dark-roofed buildings to lower temperatures and reduce energy use in the brand’s latest environmental marketing move.
April 19, 2022
Welcome to the Cheetah Digital Media Issues Series, where veteran journalist, consultant, and advisor Charlie Crowe interviews CMOs and global media directors to uncover the opportunities and challenges surrounding the world of media and brands.
March 18, 2022
Diageo-owned Tanqueray is getting into bed (or should that be up a ladder?) with Netflix's "Bridgerton" for a new campaign ahead of the second series of its Regency-themed hit show. And in case that wasn't enough, it threw in Joe Jonas too.
March 16, 2022
The ubiquitous Ryan Reynolds is back to announce yet another brand partnership for Aviation American Gin—this time, with British Airways.
February 02, 2022
Budweiser is returning to a familiar emotional formula as it comes back to the Super Bowl after taking last year off—an ad that stars a Clydesdale and a dog.