April 27, 2022
Dove's latest work focusing on the self-esteem of young girls sets out to expose the effect of "toxic" influencers.
April 25, 2022
When creators post about a brand on social media, how much value does that content drive for the brands mentioned?
March 31, 2022
When creators share information about a brand on social media, how much value does that content drive for the brands mentioned?
March 25, 2022
For decades, TV advertising has been an awareness channel reserved for “household name” brands with multimillion dollar budgets. Now, roughly 40M U.S.
February 25, 2022
Actor, director and producer America Ferrera fronts a new spot for Coty's CoverGirl cosmetics, featuring photographs from her own childhood archive and embracing her identity as a Latina American.
October 18, 2021
It's World Menopause Day today, and Procter & Gamble's Pantene is taking the moment to call attention to how society can be prejudiced against older women and their hair in the latest from its "#MyHairWontBeSilenced" campaign.
September 27, 2021
So many young creators have dreams of becoming influencers, especially in the beauty community. And one of e.l.f.’s core brand pillars is to empower its community to go after its dreams.
September 27, 2021
In order to engage Gen Z in an authentic and disruptive way, e.l.f. Cosmetics entered TikTok in October 2019, a time when few brands had touched the platform. Most people didn't know e.l.f. is an acronym for “eyes. lips.
September 07, 2021
A new spot for Unilever's Pond's Men brand puts an entertaining spin on having a "dull" face (and also boasts one of the most unusual uses of Simple Minds' biggest hit, "Don't You Forget About Me," that we've seen in an ad.)
August 25, 2021
No7, the Walgreens Boots Alliance skincare brand, aims to shine a light on the lack of diversity in the skincare industry and address misconceptions about retinol products in a new global campaign titled “We see you."
August 02, 2021
AKDM set out to define a holistic marketing strategy to drive sustained brand and business growth across SEO, paid social, display, digital video, and paid search.