May 26, 2021
2020 was a year for the toilet. For American Standard, that’s an exciting prospect. They’re big toilet people. But this wasn’t the year they—or anyone—had in mind. So, we decided to give 2020 the sendoff it deserved.
March 17, 2021
OXIGEN Water is pH balanced with electrolytes and boosted with oxygen to help with recovery. We developed a “Recover and Rise” campaign to celebrate the real lives of various essential workers on the frontline of the COVID-19 pandemic.
August 05, 2020
While The Coca-Cola Company has a world-famous name, most consumers don’t know the full story. We told this iconic brand’s history for the first time in its 131 years, working across every medium and a wide range of grassroots initiatives.
July 30, 2020
According to Pew Research, 7 out of 10 young people say mental health is weighing them down and the American Psychological Association reported that 91% of Gen Z’ers had experienced severe symptoms of stress, such as anxiety or depression.
May 28, 2020
Crayola stepped away from previous children driven campaigns entering a new, more grown-up category with the launch of Take Note! – a collection of innovative study and writing tools specially designed for teens and tweens.
February 05, 2020
Walrus was tapped to handle the launch of Tiny Toast, General Mills' first new cereal brand since 1991. Our target audience was teenagers who hold sway on what breakfast foods end up in the shopping cart.
January 21, 2020
Owlet needed a fresh website. They were using four back-end platforms that were hard to manage, and their pages weren’t loading as quickly as they could.
November 07, 2019
There are a variety of strategies for avoiding uncomfortable family conversations during the holidays—silently nodding, changing the topic, chugging the champagne, heading to the loo or skipping dinners altogether.
Le Creuset's new 'Star Wars' collection includes a frozen Han Solo roaster and Tatooine-inspired Dutch oven
October 21, 2019
Premium cast iron cookware brand Le Creuset is a favorite among foodies and chefs, but with its latest line of goods, it may become beloved with a new demo: Star Wars fans.
January 24, 2019
Standard Black worked on Irving Farm’s previous packaging, so when the company sought a 2018 NYC-centric rebrand as Irving Farm New York, they were attuned to the brand’s core concept and identity.
March 26, 2018
At first, you might think that the cute little boy in this ad is a big, fat liar. Before heading off to school, he pulls out a bag of French supermarket Intermarche's Chabrior cookies and tucks a few of the treats into a napkin.
August 04, 2017
Annie's, the packaged food maker known for kid favorites such as organic macaroni and cheese, is out with its first TV campaign, which gives a brief history lesson on the rise of organic foods.
April 25, 2017
Because plain old delicious Doritos are not enough, the Frito-Lay chips brand has teamed up with Marvel's "Guardians of the Galaxy" to promote its upcoming sequel by creating a bag of chips that plays the film's soundtrack on a cassette player.