June 30, 2022
A new spot promoting the U.K.'s National Lottery attempts to capture the magic of holding a winning ticket by imagining what would happen if it unexpectedly blew away.
January 13, 2022
Since 2020, French agency Romance's ads for the Euromillions European lottery have concentrated on the joy of sharing a win rather than selfishly keeping it for personal gain.
December 15, 2021
The Dutch State Lottery seems to have settled on a winning formula for its annual ads for its New Year's Eve draw: a heartwarming story about an adorable animal and its kind-hearted middle-aged owner/rescuer, leading to a message that's about the