October 26, 2017
A new campaign for mobile betting game Slotomania offers a different video for every single minute of the day you might be watching (that's 1,440, for all you non-math geeks).
October 03, 2017
We've heard of marketers crowdsourcing fans' voices, lyrics, faces and more for their projects--but this is the first time we've heard of one crowdsourcing the perfect fart.
July 25, 2017
Gaming company Blizzard has come up with a spooky way to promote its new game "Diablo III" -- it's inviting a fan to spend the night in a "haunted" house -- and the rest of the world will get to see it through Twitch.
December 08, 2016
National Geographic has released five interactive in-browser virtual reality games as part of an expansive alternate reality campaign to promote its Mars series, a hybrid of fictional drama and documentary footage.
March 01, 2016
How would you cope in an apocalypse situation? Ubisoft is inviting you to find out with an interactive experience promoting its new role-playing video game "The Division," based on the novel by Tom Clancy.
October 15, 2015
Rapper Vanilla Ice has been hired to celebrate the joys of vanilla ice cream as part of a video-led campaign to raise awareness of an online casino brand.
May 11, 2015
U.K. betting firm William Hill is working on bringing virtual reality to the world of horseracing, as it unveils technology that lets users experience a live horse race in a 3D virtual environment.
May 01, 2015
An interactive Instagram adventure in which users create their own stories by deciding what will happen next through Instagram accounts.
September 12, 2014
The Lidl Fan Cup was an enormous six-week soccer tournament. Facebook Fans from 23 countries engaged online, shooting offline on real foosball tables.