May 19, 2021
EA Sports is helping to highlight victims of knife crime in its FIFA21 game by turning a teenager killed in a knife attack into a playable character.
April 26, 2021
EA Sports' FIFA 21 hopes to inspire young Asian soccer players and address the lack of their representation in the sport with a new U.K. spot that revolves around a Muslim grassroots league playing during Ramadan.
February 09, 2021
Various advertisers have attempted to tackle the issue of loneliness among the older generation in recent years; among them, Cadbury in its
January 28, 2021
A new European campaign for Pringles involves a zombie character from a videogame who is "leaving" the game for two weeks to become a "real" character in its ads.
November 19, 2020
This Thanksgiving might be a little lonelier than past years. Many people plan on staying home to keep their loved ones safe as coronavirus cases once again spike across the country.
October 29, 2020
As Sony Playstation readies itself for the November launch of the PS5, it's releasing another cinematic spot, this time paying homage to the intrepid explorers of the past.
October 09, 2020
Ahead of World Mental Health Day on Saturday, October 10, this campaign from The Community New York is addressing the issue of mental wellness in an unconventional way—through gaming.
October 07, 2020
French soccer star Kylian Mbappé narratesa vibrant and energetic spot for the launch of EA Sports' FIFA 21, celebrating the enthusiasm of soccer fans and gamers from around the world.
July 27, 2020
Microsoft Xbox has debuted its first campaign for "Halo Infinite," the newest installment in the Halo shooter game, with an atmospheric new film that invites viewers to step inside the armor of the franchise's storied protagonist Master Chief.
May 21, 2020
Envoy partnered with HyperX (made by Kingston Technology Corp.) to celebrate how gaming has grown to an audience of billions globally--from esports professionals, to social streamers, to mainstream consumers.
February 13, 2020
Sony Playstation isn't a brand you'd automatically connect with Valentine's Day (in our opinion, most romantics would probably be hoping their partner takes a break from gaming on Feb. 14).
November 06, 2019
A new ad for Sony Playstation from recently-appointed agency Adam&Eve/DDB merges the worlds of gamers and game characters in spectacular fashion, all set to The Kaiser Chiefs' track "I Predict a Riot."
October 01, 2019
Sony is promoting its new Playstation Now cloud streaming service with a blockbuster ad that depicts hundreds of its video game characters descending to the earth from the skies above.
September 30, 2019
A new Electronic Arts spot marking the launching of its FIFA 20 game shows the likes of Megan Rapinoe, Raheem Sterling and Jadon Sancho all demonstrating the "wrong" way to play soccer.
December 20, 2018
For centuries, Santa Claus has prided himself on knowing exactly what everyone in the world wants for Christmas. He’s got a list after all, and even the naughty kids send in their requests.
November 21, 2018
Tomorrow is the day that many of us across the country will stuff ourselves silly with turkey, stuffing and pie. But before that comes grace, that time to pay respects to that higher authority (for those who have one).