Probiotics campaign nudges people to talk about their poop
June 09, 2022
Advertisers are continuing to get more daring in their attempts to talk about bo
Relate: Horniculture
May 09, 2022
Life might begin at retirement these days, but that doesn't mean seniors should throw caution to the wind.
Eltern: Mothers Day
May 05, 2022
This ad for German parenting platform Eltern comes with a trigger warning, as it addresses the painful topic of miscarriage with an unexpected device—the voice of an unborn child.
Nivea Men: Strength in Numbers
May 03, 2022
Nivea is the latest brand to encourage men to open up about their mental health with the launch of a new soccer-themed U.K. campaign called "Strength in Numbers."
A woman gets honest about menopause in poignant ad from Tena
April 29, 2022
A mother and her teenage daughter navigate menopause together in a film for incontinence protection brand Tena that won the prestigious Channel 4 Diversity in Advertising competition.
VMLY&R and BabyQuest launches the first-ever digital platform that helps those struggling with infertility find employers that cover their treatment
April 26, 2022
Nearly 60% of the US population rely on employers to access healthcare.
Black Health Matters and California Black Health Network: We love you to health
April 18, 2022
A new U.S. campaign is to tackle the health inequity Black mothers face, and will encourage the use of doulas, who advocate for moms resulting in better health outcomes for mom and baby.
Elvie celebrates amazing female bodies in song for International Women's Day
March 08, 2022
Femtech brand Elvie is celebrating the wonders of the female body in rap in a spot for International Women's Day.
Headspace: John Legend
February 10, 2022
Headspace is taking advantage of a back-to-back Super Bowl and Valentine’s Day by airing its Valentine’s Day campaign a day early during the pregame show on Feb. 13.
Specsavers Canada: That's Love
January 25, 2022
Specsavers is best known for the comedic campaign, "Should have gone to Specsavers," which has been running in the U.K.
BetterHelp likens therapy to electricians, gym spotters and parachutes
January 14, 2022
Car stalling? You call the mechanic. Using the blowdryer zaps the power in your house? You give the electrician a ring. But what happens when you yourself feel a little out of whack?
Heart Research UK: A Healthy Heart Christmas
December 20, 2021
A provocative new campaign from the U.K.
4.0 & Body Product Launch
December 02, 2021
Whoop 4.0 is a holistic device - it captures your sleep, strain, and recovery data so that you can make informed training decisions and get stronger faster.
Hims: Have Sexmas
December 01, 2021
Screw Christmas; “Have Sexmas!” That’s the tagline of sexual health brand Hims’ holiday campaign, which debuted today in partnership with
Period: Period Piece PSAs
October 13, 2021
As California becomes the latest state to hand out free menstrual products, a new campa
Hip Hop Public Health: Lil Sugar
October 05, 2021
An evil, rapping sugar cube warns of sugar’s hidden dangers in new musical PSA from non-profit Hip Hop Public Health.
Ad Council: Do it for me
September 21, 2021
A thoughtulf new PSA from the Ad Council brings togther young adults, both vaccinated and unvaccinated, to discuss vaccine hesitancy from "a place of love and empathy."
Thinx: Thinx absorbs worries
September 15, 2021
Thinx, the period underwear brand, is hoping to attract people's attention with a digital billboard campaign that displays people's real-life worries about their periods as they get out of the house more.
We mean health
September 13, 2021
EmblemHealth’s ‘We mean health’ multichannel media and grassroots campaign features the work of local New York artists depicting what health means to them.
Your Home Your Gym
August 03, 2021
We launched this campaign just as Covid was becoming a reality in the U.S. Gym Source was forced to close their stores so we pivoted their business quickly to drive purchases online with a fully integrated campaign.
Durex's giant condom wrapper marks a big moment
July 26, 2021
Durex took a simple approach to marking "Freedom Day" (the term coined by the tabloid press for July 19, the day most Covid restrictions officially ended in the U.K.) with an outdoor campaign featuring nothing but a giant condom wrapper.
Reskinning Queen Street West
July 06, 2021
Consonant isn’t a typical skincare company. They’re making premium products created with 100% natural and organic ingredients.
Explainer Series
July 06, 2021
Health care is complex. Driving digital innovation in health care gets even stickier. That said, the impact of COVID-19 in early 2020 accelerated the need for digital transformation across the health care industry.
Feel the sign? Betadine
July 02, 2021
Sore throats can pop up whenever and wherever. So, ahead of this cold and flu season, a new campaign is encouraging Canadians to gargle with Betadine the moment they feel that all-too-familiar itch in their throat.