Plenty: Soup
March 28, 2022
Essity's paper towel brand Plenty has amused us before with its "Love is Messy" campaign featuring honest, hilarious depictions of domestic mess, starting with an epic 2020Â
Persil's Oscars ad sees 'The Professional' become an action hero
March 25, 2022
Henkel's Persil ProClean is running a commercial during ABC's Oscar broadcast in which the super clean-looking actor Peter Hermann reprises his role as the "Professional" in epic action movie style.
Behr Paint helps 'exorcise' your home of your former self
March 22, 2022
A new campaign from Behr Paint humorously encourages DIYers to rethink their decor to rid their homes of the "ghosts" of past occupants—including their former selves.
A wife questions why male couples 'share the load' more equally in Ariel detergent ad
February 22, 2022
Procter & Gamble's Ariel detergent is back with the latest ad in its award-winning "Share the Load" series about gender inequality in domestic chor
Procter & Gamble, 'Proud Sponsor of Moms,' features a dad in Olympics anthem
February 07, 2022
It didn’t arrive months in advance like prior Procter & Gamble Co. Olympic sponsorship anthem videos, but the spot for the 2022 Winter Games is out.
These bizarre vacuum ads mash up high fashion and absurd humor
January 20, 2022
We can't recall seeing many ads for vacuum cleaners before—and certainly none that entertained us or made us laugh.
Delivery Beyond Your Door, and Beyond Expectations
January 04, 2022
InHome is a new service from Walmart that delivers beyond your door and beyond your expectations. InHome will deliver your groceries into your home and unpack them in your kitchen or even directly into your fridge, including your garage fridge.
Whirlpool: Washing Excuses
September 23, 2021
Whirlpool is addressing gender inequality in household tasks in a new campaign from Brazil that literally "washes away" excuses for not doing the laundry.