May 24, 2021
Free wood, dub step, barbecue, safe driving discounts. Seems like the perfect car ride to us. Some people just don’t appreciate the companionship Jamie from Progressive offers. It’s a shame. They’re really missing out.
January 28, 2021
Stray shopping carts in parking lots are often to blame for the dents that end up in people's cars. So Norwegian financial services provider DNB is using them to highlight the need to buy its insurance in a fun, candid camera-style prank.
January 15, 2021
Millennials are being shocked into adulthood by the high costs of living in urban areas and the debt they are carrying over from their educations.
January 04, 2021
A new year brings new opportunities, like maybe finally ticking the final box on the adulting checklist and buying a house. But young homeowners face a terrifying prospect once they do—the thought of becoming just like their parents.
September 21, 2020
Allstate's new agency Droga5 is bringing a quirkier tone to the insurance giant's advertising—and it's doing so without using the company's long-running Mayhem campaign.
July 08, 2020
Metromile is one of the many start-ups Division of Labor has worked with over the years. More specifically, they're an insurance start-up that only charges people for the miles they drive.
June 10, 2020
When you've lost beloved belongings, it's easy to get upset—and people saying "it's just stuff" can seem, well, insensitive. But, in an unusual move for an insurance brand, a new campaign by Swedish insurer Hedvig takes just this unsentimental app
June 03, 2020
The U.K.'s Churchill Insurance and agency Engine are catering to frazzled parents in lockdown with a series of free audio books that are designed to take four to seven-year olds through mindfulness techniques.
Best of 2020 No. 26: A young Kenny Mayne 'predicts' Michael Jordan documentary 'The Last Dance' in State Farm's retro ESPN integration
April 22, 2020
Through Jan. 1, Ad Age will be counting down the best brand ideas and campaigns of 2020.
January 10, 2020
Direct-to-consumer auto insurer SafeAuto embraces "the rest of us" in an over-the-top humorous campaign targeting the everyman, its first from new agency of record Joan Creative.
January 09, 2020
The Farmers Insurance jingle is a chorus that signals imminent disaster. Anyone who hears that “Bum ba-dum bum bum bum bum” is about to witness a (probably dangerous) catastrophe—though everything will turn out alright in the end.
January 02, 2020
There are plenty of options for insurance these days, and big campaigns spend years telling potential customers about all-in-one packages and one-stop shopping. But sometimes, the best results come from obsessive expertise.