Bridging the Gap: How Starbucks Uses Technology to Create Human Connection
June 14, 2022
Tim Glomb, VP of content and data at Cheetah Digital, recently sat down with Barbara Spiering, VP of marketing technology and quality engineering at Starbucks, to get her take on using technology to foster customer loyalty.
Boots: Summer better be ready
June 06, 2022
U.K. retailer Boots is telling people to "get ready for summer" in a new seasonal TV push that takes a fresher and and more authentic approach than you might expect.
B&Q: Flip
May 03, 2022
U.K. home improvement retailer B&Q shows how it can help customers when life changes in a beautifully crafted spot that literally "flips" a house to reflect just that.
Etsy exits emotional storytelling in new ads amid seller strike
April 18, 2022
Etsy is trying out a new marketing approach. The emotional narratives that have served as a cornerstone of its branding in recent years are taking a backseat to more product and buyer-specific messaging.
Ikea: Let play unwind your mind
April 18, 2022
In the past few months we've seen Lego deliberately targeting frustrated adults with ads about play, and now Ikea is goin
Hornbach: Come to Hornbach before your garden does
March 25, 2022
Spring is here (at least in the Northern Hemisphere) and Hornbach wants to get people thinking about sprucing up their gardens again. Its newest TV ad is a call to action that warns that if you don't get started, your garden might go rogue.
Article Furniture: Be a little outdoorsy
March 08, 2022
People love the outdoors, but not too much, in a humorous new campaign for online furniture brand Article Furniture that's fresh and unusual for the category.
Ikea campaign puts a twist on what it means to 'make yourself at home'
March 07, 2022
Some of Ikea's strongest advertising in recent years has focused on the importance of home as a sanctuary
A small gesture goes a long way in charming Christmas commercial from Etos
March 07, 2022
Dutch drugstore Etos has released a new animated Christmas campaign continuing the message “it’s lovely what something little can do”, created by creative agency TBWA\NEBOKO and crafted by creative production studio Ambassadors.
Giant Ikea products promote retailer's first small urban format shop
March 02, 2022
Ikea is promoting the opening of its first small urban store format, called "Livat," in West London this week with a fun outdoor campaign from Mother London.
A tiny, furry hamster love story for the holidays
February 22, 2022
Introducing the smallest, greatest love story of the year for leading Dutch retailer Albert Heijn’s much-anticipated Christmas campaign.
The North Face: The Coldest Pop Up Store
February 01, 2022
To get to the North Face's latest pop-up store in China, you really had to be into cold weather. And an expert skier too.
Medusa and Napoleon use Amazon Prime to their advantage
January 04, 2022
Following last year's humorous "Prime Changes Everything" campaign that imagined Rapunzel and Cleopatra using
Ocado: MyOcado2021
December 10, 2021
Spotify's annual Wrapped campaign summarizing users' year in listening has proved super popular this year,
Ikea pays tribute to Angela Merkel on her final day
December 08, 2021
It's the end of an era today as Germany's Chancellor Angela Merkel bows out after 16 years in office.
Meijer: Someday
November 30, 2021
Midwestern retailer Meijer has been giving the John Lewises of the world a run for their money recently with its holiday ads from Chicago agency The Distillery Project.
Trustimonials: Real Reviews Read by Real Employees
November 29, 2021
Trust and transparency. That’s what you get when you have your vehicle serviced by Valvoline Instant Oil Change.
Co-op: Live Christmas ad
November 29, 2021
U.K. retailer Co-Op is taking a different tack from its rival U.K. retailer this year in its Christmas campaign, eschewing a heartwarming or celebratory storytelling approach in favour of a live commercial highlighting the issue of food waste.
SuperValu: Share the Magic
November 23, 2021
A little girl helps an injured deer in a sweet holiday ad from Irish retailer SuperValu, illustrating a message of "recovery" after a difficult year.
This depressing holiday ad reflects on the pandemic's impact on kids
November 17, 2021
Most of the Christmas ads we've seen so far from the U.S. and U.K. this year have been joyful, even if they've had some poignant moments.
Waitrose: Best bits of Christmas
November 16, 2021
Ashley Jensen, the "Extras" and "Ugly Betty" star, fronts Waitrose's festive commercial this year, playing a character for whom food trumps absolutely everything else at Christmas.
Tesco: This Christmas nothing's stopping us
November 15, 2021
Tesco's message in its Christmas commercial this year is that "nothing's stopping us," from travel restrictions to stock shortages, as the U.K. celebrates despite the ongoing pandemic.
Sainsbury's: A Christmas to savour
November 15, 2021
Sainsbury's puts the Christmas Day feast into slo-mo this year in its festive ad, highlighting the fact that it's been a "long time coming." It's the latest U.K.
Ikea: Assemble together
November 11, 2021
Ikea Canada is celebrating the holidays in diverse style this year, eschewing "traditional" holiday music in favor of an uplifting Bollywood track.