June 14, 2022
Tim Glomb, VP of content and data at Cheetah Digital, recently sat down with Barbara Spiering, VP of marketing technology and quality engineering at Starbucks, to get her take on using technology to foster customer loyalty.
June 06, 2022
U.K. retailer Boots is telling people to "get ready for summer" in a new seasonal TV push that takes a fresher and and more authentic approach than you might expect.
April 18, 2022
Etsy is trying out a new marketing approach. The emotional narratives that have served as a cornerstone of its branding in recent years are taking a backseat to more product and buyer-specific messaging.
March 25, 2022
Spring is here (at least in the Northern Hemisphere) and Hornbach wants to get people thinking about sprucing up their gardens again. Its newest TV ad is a call to action that warns that if you don't get started, your garden might go rogue.
March 08, 2022
People love the outdoors, but not too much, in a humorous new campaign for online furniture brand Article Furniture that's fresh and unusual for the category.
March 07, 2022
Dutch drugstore Etos has released a new animated Christmas campaign continuing the message “it’s lovely what something little can do”, created by creative agency TBWA\NEBOKO and crafted by creative production studio Ambassadors.
March 02, 2022
Ikea is promoting the opening of its first small urban store format, called "Livat," in West London this week with a fun outdoor campaign from Mother London.
February 22, 2022
Introducing the smallest, greatest love story of the year for leading Dutch retailer Albert Heijn’s much-anticipated Christmas campaign.
November 30, 2021
Midwestern retailer Meijer has been giving the John Lewises of the world a run for their money recently with its holiday ads from Chicago agency The Distillery Project.
November 29, 2021
U.K. retailer Co-Op is taking a different tack from its rival U.K. retailer this year in its Christmas campaign, eschewing a heartwarming or celebratory storytelling approach in favour of a live commercial highlighting the issue of food waste.
November 17, 2021
Most of the Christmas ads we've seen so far from the U.S. and U.K. this year have been joyful, even if they've had some poignant moments.
November 16, 2021
Ashley Jensen, the "Extras" and "Ugly Betty" star, fronts Waitrose's festive commercial this year, playing a character for whom food trumps absolutely everything else at Christmas.
November 15, 2021
Tesco's message in its Christmas commercial this year is that "nothing's stopping us," from travel restrictions to stock shortages, as the U.K. celebrates despite the ongoing pandemic.
November 15, 2021
Sainsbury's puts the Christmas Day feast into slo-mo this year in its festive ad, highlighting the fact that it's been a "long time coming." It's the latest U.K.