January 26, 2022
The International Olympic Committee has appointed London's Uncommon Creative Studio to create the ad campaign for the Beijing Winter Olympics, now just days away from opening on February 4.
January 14, 2022
Ahead of the Australian Open tennis tournament starting in Melbourne, Nike London has released a new social ad supporting Emma Raducanu, the British winner of the U.S. Open with whom it has a sponsorship deal.
January 12, 2022
Premier League soccer club Arsenal removed the iconic red from its kit this weekend for a match, as part of a campaign with sponsor Adidas to highlight knife crime in the U.K. capital.
November 18, 2021
For years Nike has been known for encouraging people to "just do it" when it comes to tackling their sports and fitness goals. But now, it's also focusing on mental health, with a new content series called "Nike Mind Sets."
October 26, 2021
For the first time in the history of the National Basketball Association Summer League, fans had the opportunity to purchase one-of-a-kind commemorative ticket NFTs.
September 30, 2021
Nike is appealing to Gen Z members of its Nike Running Club with new influencer-led content encouraging them to sign up for a 1-kilometer challenge and suggesting new ways to get into running.
August 24, 2021
The Canadian Paralympic Committee (CPC) is marking the Tokyo Paralympics by designing a range of minfigures and minifigure extensions representing individuals with disabilities.
August 23, 2021
Cristiano Ronaldo stars in the debut TV spot from Livescore, the real-time sports update provider, but the presence of a world-famous soccer legend is secondary to what else is going on in the ad.
August 19, 2021
Ahead of the U.S. Open, the U.S. Tennis Association (USTA) is launching a new campaign that aims to change the perception of the sport as being less elitist, and more inclusive and accessible.
August 19, 2021
Ahead of the Tokyo Paralympics next month, global brands including Google, Peloton and Twitter are set to back a new campaign from the International Paralympic Committee (IPC) highlighting the fact that 15% of the world's population, or 1.2 billio
August 12, 2021
HEARTLENT Group and Atlanta Dream co-owner and two-time WNBA Champion Renee Montgomery have once again teamed up, this time to create Montgomery’s first NFT collection, affectionately coined “The Starting Five”.
August 11, 2021
As consumers start to return to physical stores in the U.K., Nike is putting the spotlight on its retail employees for the first time in its "Ask our athletes" campaign.
August 09, 2021
The International Olympic Committee's final spot from the Tokyo 2020 Games conveyed a message of hope as it aired yesterday at the Games' closing ceremony.
August 06, 2021
Swiss running brand On tells the inspiring story of David Brown, the world's fastest blind sprinter, in a stylish short film appearing ahead of the Paralympics.
August 02, 2021
Adidas Football is the latest brand to feature a performance by a spoken word poet in its marketing in a new campaign introducing its new season away jersey for Manchester United.
July 09, 2021
Naomi Osaka, the tennis champion who's made headlines recently both for her stance on mental health and her collaborations with brands, reflects on being "different" in a new spot for the Olympics, part of the International Olympics Committee's gl