September 05, 2016
Heineken's $200 million Formula 1 sponsorship kicked off this weekend at the Milan Grand Prix, spearheaded by a TV commercial that urges racing fans, "When you drive, never drink."
July 24, 2015
Australia's "first male rugby cheerleader" is the star of a new U.K. campaign for the Foster's, the Heineken-owned Australian beer, introducing the slogan "Why the hell not?"
October 30, 2014
This spot for the British Beer Alliance (a group of brewers and beer brands that aims to boost falling sales of beer in the U.K.) takes a leaf out of Apple's book by adapting its tagline of a few years ago.