July 31, 2012
Wieden & Kennedy New York's first work for Southern Comfort, after it announced that it had won the brand's business, launches with a campaign called "Whatever's Comfortable." The first television spot celebrates the awesomeness of being comf
April 15, 2012
W+K New York continues ESPN's 'It's Not Crazy, It's Sports,' with another hilarious commercial that follows Michael Jordan, a man who has nothing of the basketball star's super attributes except the name. Biscuit's Tim Godsall directs.