April 05, 2021
Sorry, Justin Bieber, it’s never too late to say you’re sorry. And no one knows that better than Martin Jones, the new chief apology officer at Qualtrics. He knows that a good apology can keep a customer from getting too upset about bad service.
September 11, 2020
Nissan—which for years has relied on college football—is shifting a significant portion of its media to the National Football League in the latest sign of how the coronavirus is upending brand marketing calendars.
January 29, 2020
After a decade of a “You’re Not You When You’re Hungry” messages, Snickers has decided it's not mere individuals who need the candy bar. It's the entire world.
September 18, 2019
Sports streaming platform DAZN has enlisted funnyman Tracy Morgan to spread its message: The old, expensive ways of watching fights are totally over.
July 24, 2019
Old Spice is following a host of competitors and Procter & Gamble Co. sibling Gillette with ads that aim to make its customers better men—albeit with a liberal dose of over-the-top irony from Wieden & Kennedy.
July 09, 2018
Old Spice's new campaign is based around the tagline "She Nose Best" and pays tribute (in typically surreal Old Spice style) to the fact that women often make the decisions about men's toiletries.
February 15, 2017
Through New Year's, we'll be counting down the best work of the year in TV/Film/Branded Content, Print/Outdoor/Design and Interactive/Integrated (IX) as our picks of the day.
September 13, 2016
The new most interesting man in the world may actually be Von Miller, the Denver Broncos linebacker and new NFL Old Spice guy making his commercial debut today in spots from Wieden & Kennedy, Portland.
April 25, 2016
David Shane is at it again with his new short film, "The Board," which recently debuted at the Tribeca Film Festival and was dubbed one of the fest's eight shorts worth watching by
January 06, 2016
Launching its new Hardest Working Collection line of anti-perspirants and body washes, Old Spice introduces a new character -- the Legendary Man -- and has a great time spoofing pretentious fragrance ads.
August 11, 2014
It looks like Southern Comfort and Wieden + Kennedy New York are quietly jumping on the Shark Week bandwagon with the introduction of its latest non-speaking spokesperson, a lady barfly who sports what could possibly be the most dangerous manicure