March 15, 2007
Few things are easier to get stuck in your creative teeth than dental floss. Crest Glide certainly has a nice name it almost sounds like a jet ski but it's still just dental floss.
April 30, 2006
For print and outdoor ads featuring P&G's Olay Total Effects, "instead of showing Olay consumers, we thought, Wouldn't it be great just to give them space to talk?" explains Saatchi/N.Y. writer Icaro Doria.
April 11, 2006
As Saatchi/New York writer Icaro Doria explains, "since Stuffit Deluxe is file-compressing software, our idea is to show how it would work in the real world.