May 11, 2021
A new brand campaign for Häagen-Dazs invites influencers and creators to define their idea of luxury, as part of a new creative platform bearing the slogan "That's Dazs."
Best of 2019: P&G goes from ‘The Talk’ to ‘The Look’ to illustrate the unconscious bias that plagues black men
June 26, 2019
On Creativity through New Year’s, we’ll be revisiting some of the brand ideas and campaigns that made 2019—and the last decade. Check back on AdAge.com on January 1 for the full lists. Best of 2019
November 04, 2016
Tequila brand Tres Agaves has a great USP -- it's actually produced in Mexico's Tequila Valley (even if the company itself is based in the Bay Area.) That provides the starting point for a new campaign for the brand from Butler, Shine, Stern &
February 27, 2011
How will this much gum inspire you? That was the question posed by The Martin Agency to a group of seven young sculptors, in an effort to promote Mentos' new large gum bottle using social media.