June 14, 2011
South America's biggest brewery, Ambev, teamed up with Sao Paolo water utility company Sabesp to form Cyan Bank, (known locally as Banco Cyan), an online model for water co
June 06, 2011
To advertise the safety benefits of the new Peugeot 408, Brazilian agency Loducca placed a mini airbag inside a print ad, inviting readers to hit a spot in the ad and see what happened.
April 04, 2011
To introduce the new MTV concept "The Music Never Stops," Loducca Brazil created a new line of hybrid t-shirts. The agency split t-shirts of artists of different generations down the middle and sewed the halves together.