April 05, 2021
Sorry, Justin Bieber, it’s never too late to say you’re sorry. And no one knows that better than Martin Jones, the new chief apology officer at Qualtrics. He knows that a good apology can keep a customer from getting too upset about bad service.
February 02, 2020
Through New Year's Day, we'll be counting down 2020's best brand campaigns and ideas.
December 17, 2019
If suffering through middle school proves anything, it’s that kids take labels very seriously. Jock, nerd, loser, poser, class clown, troublemaker—they stick, and kids often adopt them as part of their personas.
October 10, 2019
Volkswagen has enlisted the directing talents of comedy pro David Shane for a new set of ads for its ITV Movies sponsorship in the U.K., revolving around the idea that its SUV models give you "movie star confidence."
July 09, 2019
Actor Michael Kelly, best known for playing Doug Stamper, the cold and calculating chief of staff from "House of Cards," brings his serious thespian chops to a new role: spokesperson for Supercuts.
April 01, 2019
Chickens get a bad rap as cowardly, fowl-tempered, bird brains. But new spots for pasture-raised egg producer Vital Farms gives hens the agency—and revenge—they deserve.
March 28, 2019
An old man sits depressed in his living room, slung over in his La-Z-Boy, because he couldn’t make it to a local store’s furniture sale. It didn’t help that all of his friends are dead so they couldn’t drive him.
July 10, 2018
It's been 25 years since the California Milk Processing Board started asking consumers if they "Got Milk?" Now the tagline is fully in the hands of a new agency, and a rebranding of the campaign repositions the question away from a fear of missing
June 25, 2018
Everyone knows yogurt is good for you, right? But many of the acidophilus bombs found on grocery store shelves are also packed with sugar--enough to make the sour goop taste more like candy to a public weaned on high-fructose corn syrup.
February 01, 2018
Bud Light's "Dilly Dilly" king has found his man-at-arms--and he's named "Bud Knight," of course. The blue-armoured, horse-riding character makes his debut in the brew's medieval campaign in a 60-second Super Bowl spot the brew released today.