June 26, 2018
Today, Unilever's Dove moves its "Real Beauty" goals further with the introduction of a branding mark indicating its advertising is free of digital manipulation.
February 26, 2018
It took more than a century, but today, Johnnie Walker has finally put a woman on the face of its bottles. In honor of Women's History Month, the Diageo brand has introduced Jane Walker, a female version of its iconic "Striding Man" logo.
November 01, 2016
Software helpdesk brand Zendesk has rebranded, moving away from the company's long standing Buddha and lotus flower in favor of a series of flexible colored shapes that can be used in a variety of configurations.
May 11, 2016
Today Instagram debuted a new, pared down logo that simplifies the features of its previous old-school camera symbol. Gone is the more literal depiction featuring a lens, flash and rainbow adornment.
March 10, 2016
Westin Hotels & Resorts is attempting to revitalize its brand across the globe with a new identity that brings an energetic, wellness-oriented approach to center stage.
July 17, 2014
Controversy over a company's new brand identity is nothing new -- but we wonder if Airbnb was quite prepared for the social media onslaught that followed its release yesterday of a new logo, the "Belo." The symbol, which the travel firm says aims
July 25, 2012
Advanced Nutrients, a company that provides an assortment of good for the hydroponic hobbyist (translation: those who like to grow weed at home) recently got a fantastic, character-driven overhaul from Pentagram and illustrator Marc Burckhardt.
June 05, 2012
Twitter's iconic blue bird has had a makeover - the third in its short life. Gone is the Twitter logo with its bubbled typefaces and lowercase 't' - the bird, whose design has been simplified, IS now Twitter, says the company.
January 04, 2011
To celebrate its upcoming 40th anniversary, Starbucks has redesigned its logo, dropping the Starbucks Coffee type, in a nod to the company's expanding business, and playing up the iconic "siren" that's fronted for the brand since 1971.