April 02, 2021
When the Twist’d Q brand entered the marketplace, the company found itself in the middle of a crowded spice category dominated by large corporate brands. At the top of the heap was the category killer, McCormick Spices.
April 02, 2021
Many Latinx people have to visit their local carniceria to get the tongue, tripe and many other cuts of meat they need to make the traditional dishes they love.
March 25, 2021
Our client brought the vision of helping to address food insecurity for inner-city kids by integrating giving into the sales. The rest was the ultimate ‘clean sheet of paper’ exercise: creating a new snack bar with a philanthropic purpose.
Danielle McCoy on celebrating the Black Joy Parade with dynamic images of power, pride and liberation
February 24, 2021
In the next installment of our Black History Month Creative Excellence series, our guest ed
February 03, 2021
We partnered with Blue Air, a Romanian airline, to help illustrate the carrier’s devotion to customer service and its deep roots in the history of modern aviation.
January 28, 2021
Change the process. Not the food. Perfect Day is pioneering the future of dairy with their lab-grown dairy proteins. The exact same dairy you love, without the need for any animals. It’s not a dairy alternative—it’s A New Whey.
November 19, 2020
Carrier called on us to put a brand to their new service offering. We started with a discovery process to ground us in the business, the market, competitors and audience.
August 21, 2020
In partnership with longtime collaborators Eric Ryan and Target, Mythology launched Welly, the first brand that brings levity and freshness to scary first aid aisles.
August 20, 2020
Working with Harry’s Labs, Mythology created a cat care brand on a mission to reclaim what it means to be a cat person. We developed the Cat Person name and brought a proud, cat-owning personality across its entire brand world.
August 18, 2020
Vim is a three-letter synonym for energy and enthusiasm. Victor is a person who has defeated their opponent. When put together, you have a restaurant experience that creates a feeling of accomplishment and satisfaction.
August 13, 2020
Arrowhead is a true service-oriented credit union with a well-established internal culture, and many generations of loyal members in and around its home turf of San Bernardino, CA.
May 21, 2020
Gurwin Jewish’s founding mantra to “treat every client as if they’re our own family” is the foundation of AW’s touching, multiple award winning—and results producing—campaign for this leading senior care services provider.
May 21, 2020
When long-time client Molloy College charged AW with developing a marketing expression of the “Live Your Story” mantra that’s part of its campus culture, we created something more: A powerful, compelling strategy that enhances the Long Island coll
April 28, 2020
Spotify, the world’s largest music streaming service, confronted the same realization every fast-growing tech company does: a great product wins early adopters, but a great brand wins the mainstream.
April 20, 2020
Founded in 2001 to help businesses and creators easily send email marketing, Mailchimp is a technology company that has always done things its own way. So they made their logo a chimpanzee named Freddie.