Vans Loyalty Program: From Scratch to 12 Million Members in Two Short Years
July 01, 2022
Frank Newman, Vans senior director of Consumer Lifecycle Management, recently sat down with us to talk about how he built a loyalty program that grew to a whopping 12 million members in just two years.
Kaytee: Small in Show
June 28, 2022
The former stars of "The Office" continue to be a favorite choice of advertisers in the wake of the show's resurgent popularity on streaming services.
How An In-House Strategy Brings Together Data and Creative
June 01, 2022
Welcome to the Cheetah Digital Media Issues Series, where veteran journalist, consultant, and advisor Charlie Crowe interviews CMOs and global media directors to uncover what they see as the opportunities, challenges, and other issues surrounding
What Creators Want: Krista Williams
May 27, 2022
Ever wished you could get a glimpse inside the minds of your brand’s advocates, to better understand and inspire them?
UN Women: Conversations for Change
May 27, 2022
A new content series launched by UN Women this week features marketers and agency leaders speaking on topics such as getting cultural nuance correct, and avoiding stereotypes and "woke washing."
Why a Great Product Is Still the Key to Brand Loyalty
May 19, 2022
Welcome to the Cheetah Digital Media Issues Series, where veteran journalist, consultant, and advisor Charlie Crowe interviews global marketers to uncover what they see as the opportunities and challenges surrounding the world of media and brands.
What Creators Want: Lindsey Simcik
May 11, 2022
More than 50 million people globally identify as content creators — but what do creators look for in brand partnerships?
Sinyi Realty: In love we trust 2
April 27, 2022
Sinyi Realty, the Taiwanese real estate firm that won a Cannes Grand Prix for Entertainment last year for its insightful short film a
Healthy Product, Healthy Marketing: Creating A Healthy and Sustainable Media Strategy
April 19, 2022
Welcome to the Cheetah Digital Media Issues Series, where veteran journalist, consultant, and advisor Charlie Crowe interviews CMOs and global media directors to uncover the opportunities and challenges surrounding the world of media and brands.
How the COVID-19 Pandemic Caused Car Brands to Pivot
April 14, 2022
Welcome to the Cheetah Digital Media Issues Series, where veteran journalist, consultant, and advisor Charlie Crowe interviews CMOs and global media directors to uncover what they see as the opportunities, challenges, and other issues surrounding
How Digital Is Transforming the Car Buying Experience, And How Marketers Are Responding
March 28, 2022
Welcome to the Cheetah Digital Media Issues Series, where veteran journalist, consultant, and advisor Charlie Crowe interviews CMOs and global media directors to uncover what they see as the opportunities, challenges, and other issues surrounding
Tanqueray: How to T Time like a Bridgerton
March 18, 2022
Diageo-owned Tanqueray is getting into bed (or should that be up a ladder?) with Netflix's "Bridgerton" for a new campaign ahead of the second series of its Regency-themed hit show. And in case that wasn't enough, it threw in Joe Jonas too.
Your Beard is Our Trade
January 12, 2022
Circus Maximus helped Gillette embark on a paradigm shift away from their core of shaving to launch a new brand entirely dedicated to beard care, that leveraged their heritage but delivered what the modern, beard-wearing man needs. King C.
Heinz teams with U.K.'s Channel 4 on a plant-based cooking show
January 11, 2022
Heinz is teaming with U.K. broadcaster Channel 4 to launch a short-form cooking show called "Flex Kitchen" that will showcase its products as key ingredient in plant-based and "flexitarian" cooking.
Lacta: Don't ever leave me
December 01, 2021
Romance goes horribly wrong in a shocking short film produced by Mondelez chocolate brand Lacta in Greece, created to mark the UN's International Day for the Elimination of Violence Against Women.
Nike: Mind sets
November 18, 2021
For years Nike has been known for encouraging people to "just do it" when it comes to tackling their sports and fitness goals. But now, it's also focusing on mental health, with a new content series called "Nike Mind Sets."
Channel 4 / Instagram: You do you
November 11, 2021
U.K. broadcaster Channel 4 has collaborated with Instagram on what it is calling the "world's first" social media reality series.
Be Who You Are
October 14, 2021
The objective of Oakley’s “Be Who You Are” series was to use their athletes to reach and inspire new audiences by highlighting the unique stories that led them to greatness.
Nike: NRC Community challenge
September 30, 2021
Nike is appealing to Gen Z members of its Nike Running Club with new influencer-led content encouraging them to sign up for a 1-kilometer challenge and suggesting new ways to get into running.
Ikea 'traps' housemates in a '90s reality show
September 07, 2021
Ikea is marking 25 years of its presence in Spain by creating its own reality show; a "Big Brother" style affair in which housemates are trapped in a pre-Ikea, 1990s style home.
Balmain debuts branded drama with stars from '13 Reasons Why,' 'Riverdale' and more
August 25, 2021
French fashion house Balmain has partnered with Channel 4 for the U.K. broadcaster's first-ever branded entertainment drama series, marking London Fashion Week next month.
Zac Efron and Jessica Alba star in blockbuster Dubai Tourism campaign
August 05, 2021
Dubai Tourism has enlisted Hollywood stars Zac Efron and Jessica Alba to star in a glossy new content series promoting the city as a versatile destination with much to offer.