May 12, 2022
KitKat s the latest big consumer brand to target gamers, with a campaign that infiltrated FIFA to encourage players to "have a break" in line with its long-running tagline.
March 01, 2022
Admix, the hypergrowth technology company guiding brands into gaming and the metaverse, has teamed up with Gameloft for brands, to bring In-Play ad technology to some of the publisher’s best-known mobile games.
January 11, 2022
As anyone who's ever played a competitive family game of Monopoly knows, there's nothing more likely to get people riled up about unfairness.
December 23, 2021
Admix, the In-Play company that bridges the gap between brands and the metaverse, has teamed up with men’s health charity Movember to deliver a multi-virtual world creative ad campaign.
November 30, 2021
Netflix's "Money Heist" (La Casa de Papel) is the kind of show that attracts superfans, and the streaming platform is going out of its way to reward their loyalty.
August 17, 2021
ITV's latest element in its ongoing "Drama vs Reality" campaign is a video game in which reality TV stars and actors can fight it out, '90s arcade-game