June 23, 2020
Starburst is promoting Swirlers, its first "vertically-shaped" candy, with a campaign that has fun with the vertical format. The campaign by DDB Chicago is designed to be viewed on mobile and taps into the trend for mobile-friendly vertical conten
August 23, 2017
Central is best known as Hong Kong's business district, but the Hong Kong Tourism Board is trying to get people more interested in it as a place to sightsee and find hidden treasures, like temples, galleries and street food.
May 02, 2017
A U.K. charity is reeling in its audience by offering a free Wi-Fi connection -- but when users connect they are instead confronted by what looks like a shocking Facetime call.
February 22, 2017
A new campaign by from Canada aims to start a conversation between parents and teens about the dangers of driving high, using a device central to teens' lives: their phone.
August 18, 2016
Genesis, Hyundai's new luxury division, today said it will be the first company to allow users to control a variety of car functions remotely using Amazon Alexa voice commands.
August 09, 2016
We've seen plenty of Olympics ads so far that focus on the triumphs and glory of athletes at the Games, but this mobile advertising campaign, from Canadian sports retailer Sport Chek, instead compiles moments of Olympic failures.
August 31, 2015
As AMC's "The Walking Dead" kicked off last week, fans of the zombie show were lured to a new "Walking Dead: Road to Survival" mobile game via a cryptic social and interactive campaign.
July 30, 2015
Steamy hookups are arranged via sexting in Calvin Klein's latest fashion ad, part of an edgy campaign by Mother New York that aims to make the brand relevant to young people dating in the digital age.
April 30, 2015
The Avengers are coming and Samsung Mobile and Marvel have teamed up to create a virtual reality experience that immerses you in an epic superhero battle.
April 02, 2015
British shoe company Clarks is using messaging app WhatsApp to target a younger audience for its Desert Boots, in a campaign that allows people to "text" key figures from the iconic item's history and receive replies.
January 05, 2015
Until New Year's, we'll be counting down the best work of the year in TV/Film/Branded Content, Print/Outdoor/Design and Interactive/Integrated. See all the top ideas of 2015 so far here.
July 22, 2014
Coinciding with Back to School season, Target has launched "In a Snap," a new mobile app that allows shoppers to buy products off the retailer's print ads simply by taking their picture.
June 03, 2014
Vodafone Romania just may have found a way to solve one of the dilemmas of modern reading -- what happens to bookshelves when all the titles you read are on e-books?
May 14, 2014
Sprint scored a coup this week in getting chart topper of the moment Pharrell Williams to headline the Sprint Sound Session, a music event at New York City's Webster Hall to launch the mobile service provider's new HTC M8 phone.
February 19, 2014
Through this week, we continue our countdown of the best work of the year in TV/Film, Print/Outdoor/Design and Interactive (IX)/Integrated/Social.