April 23, 2021
Plenty of brands have created campaigns for Earth Day this year, but this is one of the more unusual we've seen. Subway's U.K. arm created a "plant-based" grime track for Earth Day, championing veganism and featuring sounds emitted by plants.
January 12, 2021
You wouldn’t know it from his turn as a nature-hating domestic servant in the Apple+ show “Central Park,” but “Hamilton” star Daveed Diggs is a big fan of national parks.
September 03, 2020
K-pop supergroup BTS have turned their sultry harmonies toward praise of a new object of affection, the Hyundai Ioniq electric vehicle.
August 14, 2020
Drake’s newest single,” Laugh Now Cry Later,” featuring Lil Durk, dropped early Friday morning with a music video that could double as a giant ad for Nike.
August 11, 2020
Bob Marley’s classic tune “One Love,” has re-emerged during the pandemic as a rousing, uplifting anthem, meant to inspire communities to band together through the chaos and confusion.
July 09, 2020
Hollywood celebrities including Liev Schreiber, Blake Griffin and Eva Longoria make cameos in a new, musical-style music video from Stella Artois, set to the iconic 60s track "Daydream."
June 24, 2020
Twenty One Pilots' track "Level of Concern" has been a big radio hit worldwide during the coronavirus pandemic, and now the group has started streaming a "never ending video" for the song to which fans can upload their own footage.
May 13, 2020
It's not much fun visiting a grocery store at the moment, and the only marketing retailers can be doing is focusing on prices or the efforts of their staff on the frontline.
December 16, 2019
Eco-friendly household goods and personal care brand Seventh Generation has been known to turn to humor to call attention to our environmental woes.
October 04, 2019
Primary care medical organization One Medical is taking an out-of-the-box approach to highlighting the importance of mental health: it released a new song.
September 03, 2019
The city of Seattle gave the world Jimi Hendrix, Nirvana and Macklemore. So it's not surprising that Singapore Airlines is using music to celebrate its new non-stop route from its home base to the Washington city.
June 27, 2019
Swedish pharmacy chain Apotek Hjärtat is known for its out-of-the-box campaigns, including turning store windows into light therapy, and a
June 11, 2019
In the world of paper towels, half-sized sheets are nothing new and are available from all the big brands and retailer private labels. But halves of those halves? Cool.
May 23, 2019
The original music video for Soul Asylum’s 1993 pop tune “Runaway Train” doubled as a promo as well as a plea to viewers to help find missing children around the world.
April 02, 2019
Migos, The Chainsmokers and several pro sports stars are crashing the "Game of Thrones" theme song on behalf of Mtn Dew. They are part of a star-studded cast the PepsiCo-owned brand recruited to cut a remix.
February 13, 2019
New Zealand's DB Export beer brand has been responsible for some pretty disruptive marketing in the past, including 2015's Cannes-winning "Brewtroleum" pr