December 01, 2016
Advertisers are already making good use of Facebook's new 360-degree video function to provide viewers with new perspectives on what they're viewing -- and it seems to work particularly well for PSAs.
June 18, 2013
In Denmark, Coca-cola teamed up with WWF to highlight the plight of polar bears in the melting Arctic with a campaign that centered on a two tone Polar Bear ice sculpture in the center of Copenhagen.
June 04, 2013
The Museum of the Great War (Musee de la Grande Guerre) in France brought World War 1 to life by imagining if Facebook had existed in 1914 and posting the story of an individual young man and his family.
April 08, 2013
Wispa introduces "The Frothy Beast" in a new spot by Fallon London promoting the Cadbury brand's new hot chocolate. Straight from the cheesy/retro school of advertising, this guy likes to frolic with the ladeez in a vaguely Italian accent.
February 12, 2013
Cadbury's has combined Easter and Valentine's Day in one campaign in the UK this year, with a competition inviting people to remember their "fling" with a Cadbury's Creme Egg, the product being only available until March 31.
November 12, 2012
Followfish, a German canned tuna brand, turned to recycling in a somewhat surreal music project designed to highlight its sustainability. The recycled object in question? A tuna can, which was turned into a ukelele.
October 24, 2012
Nescafe Greece used its Facebook timeline cover photo to illustrate fans "liking" its Facebook page in a campaign by OgilvyOne, Athens to promote a new tin design.
October 14, 2012
Nike Hungary worked with agency Next Wave Europe to integrate social media into Budapest half marathon We Run Budapest, with users getting online encouragement from friends to spur them on during the race.
July 29, 2012
They say this is the first social media Olympics, and for the next few weeks we'll be bombarded with tweets, status updates and blogposts from all manner of commentators.
July 02, 2012
In Sweden, Norton Antivirus is celebrating its 30th anniversary with a Facebook competition that will allow one winner to win a bodyguard for a day (illustrating its slogan, Protecting Stuff That Matters). But it's not a personal bodyguard.
May 28, 2012
To update its image for a new generation, long-established Finnish real estate firm Huoneistokeskus staged a series of unconventional incidents at Open Houses, then made sure people could only watch the footage if they became Facebook fans.
May 08, 2012
UK honey brand Rowse Honey is running a social media campaign asking honey fans to say 'thank you to the bees' on Facebook or Twitter, and get a personalized message in a community garden in return.
March 14, 2012
The Economist is inviting Facebook fans to become part of its Facebook Timeline design, which it plans to activate as soon as it reaches the one million fan mark.
March 13, 2012
Sony UK is running what it calls 'the world's first character audition on Facebook' to give one fan a chance to become an in-game character in its action adventure game Uncharted.
February 12, 2012
In this spot from RKCR Y&R's new campaign for British baker Warburtons, an army of breakfast eaters are stopped mid-bite and sent running. To where? You'll have to watch and find out.
February 09, 2012
Barskolan Academy, a Swedish training center for bartenders, used social media to recruit potential attendees in a campaign through Rodolfo and digital production agency Awkward.