May 16, 2018
Tapping into the popularity of "unboxing" videos, YouTube influencer Jacques Slade unwraps a pair of "slave-made" trainers in an eye-opening video by The Thomson Reuters Foundation that highlights modern-day sweatshop culture.
February 24, 2014
YouTube users are being encouraged to add messages about the need for clean water around the world to their own videos, with a tool developed by international water charity
June 02, 2013
In Singapore, Unilever's Wall's ice cream band has created an interactive ice cream recipe channel, inspired by 15 classic fairy tales with an ice-cream themed twist - such as Snow White and the Seven Marshmallows and Little Red Strawber
May 20, 2013
In a series of YouTube videos for Hanes promoting its ComfortBlend line of clothing, a quirky character called Al Lenderson demonstrates the brand's softness by conducting
April 07, 2013
The Manantiales Foundation, a chain of South American drug rehab centers, persuaded drug addicts to seek help by reaching out to them with messages recorded personally by their favorite celebrities.
November 12, 2012
Followfish, a German canned tuna brand, turned to recycling in a somewhat surreal music project designed to highlight its sustainability. The recycled object in question? A tuna can, which was turned into a ukelele.
January 16, 2012
Huggies and agency Postvisual came up with an innovative (and hilarious) way to engage Korean parents with the brand over Christmas this year. Moms were encouraged to upload clips of their babies' babblings to YouTube.