September 17, 2015
This beautifully-filmed ad for Mondelez-owned chewing gum brand Beldent (the Argentine name for Trident) centers on the morning detritus of an empty club, trashed by an evening's partying.
December 09, 2012
Every Axe man knows this for a fact: One day, his looks will fade, and his tummy will lose its washboard-esque feel. But as Ponce's new spot for the Brazilian market shows, that doesn't mean you have to lose all your mojo.
August 20, 2007
With one large brand of Fernet, a beloved herbal digestif in Argentina, dominating 90 percent of the marketplace, Madre, Buenos Aires got a chance to get weird for the launch of upstart 1882.