December 01, 2016
Advertisers are already making good use of Facebook's new 360-degree video function to provide viewers with new perspectives on what they're viewing -- and it seems to work particularly well for PSAs.
June 18, 2013
In Denmark, Coca-cola teamed up with WWF to highlight the plight of polar bears in the melting Arctic with a campaign that centered on a two tone Polar Bear ice sculpture in the center of Copenhagen.
June 04, 2013
The Museum of the Great War (Musee de la Grande Guerre) in France brought World War 1 to life by imagining if Facebook had existed in 1914 and posting the story of an individual young man and his family.
April 08, 2013
Wispa introduces "The Frothy Beast" in a new spot by Fallon London promoting the Cadbury brand's new hot chocolate. Straight from the cheesy/retro school of advertising, this guy likes to frolic with the ladeez in a vaguely Italian accent.
February 12, 2013
Cadbury's has combined Easter and Valentine's Day in one campaign in the UK this year, with a competition inviting people to remember their "fling" with a Cadbury's Creme Egg, the product being only available until March 31.
November 12, 2012
Followfish, a German canned tuna brand, turned to recycling in a somewhat surreal music project designed to highlight its sustainability. The recycled object in question? A tuna can, which was turned into a ukelele.
October 24, 2012
Nescafe Greece used its Facebook timeline cover photo to illustrate fans "liking" its Facebook page in a campaign by OgilvyOne, Athens to promote a new tin design.
October 23, 2012
UK skin charity DEBRA explicitly shows what happens to the sufferers of painful blistering condition Epidermolysis Bullosa (EB) with a Facebook app created pro bono by Publicis UK.
October 14, 2012
Nike Hungary worked with agency Next Wave Europe to integrate social media into Budapest half marathon We Run Budapest, with users getting online encouragement from friends to spur them on during the race.
July 29, 2012
They say this is the first social media Olympics, and for the next few weeks we'll be bombarded with tweets, status updates and blogposts from all manner of commentators.