May 29, 2018
Following the premier of "Solo: a Star Wars Story," Lego is promoting its Star Wars-themed brick sets in the U.K. with an interactive outdoor campaign that lets people "build" with a swipe of their hands.
September 30, 2016
U.K. toy retailer Smyths Toy Superstores is running a cute animated spot that features a little kid imagining himself as a toy -- and it's picking up some praise for not conforming to gender stereotypes.
June 05, 2014
A few years ago, Lego found itself under fire for launching "Lego Friends," a set of toys aimed at girls that some have criticised for being anti-feminist, as well as too pink and pastel-colored.
November 05, 2013
LEGO's first TV campaign in 30 years plays on the timeless appeal of the toy to different generations, with a spot narrated by a son describing the fun he has playing with his father.
July 17, 2012
This cute campaign for Meccano from Y&R Paris shows the imaginative power of the toy - suggesting kids can even make themselves the things mom and dad won't buy them. Check out more of the executions on the right.
June 04, 2012
Lego and Jung von Matt, Stockholm have teamed up for a promotion that will see kids decorate the windows of department store NK for an evening, using Duplo blocks - with consumers having to guess what they're making.
July 31, 2011
Just because you grow up, you don't necessarily grow out of Lego. So the company is challenging UK consumers of any age to build their own 'extreme machine' made up of its own Lego Technic and compete to win a range of prizes.