February 22, 2018
Adidas got three of its star soccer player endorsers, Luis Suarez, Paul Pogba and Lionel Messi, to "direct" their own films for the brand in its latest campaign promoting its Cold Blooded SS18 pack.
September 25, 2017
Nas, the hip hop artist who is headlining Advertising Week's Opening Gala this week, is the star of a new animated campaign by Timberland that traces his story from his beginnings as a kid playing the trumpet in New York's Queensbridge housing pro
June 01, 2017
One of the biggest hindrances for runners is injuring themselves by wearing the wrong shoes. To combat this, ASICS is running a print ad in Brazil with a practical purpose: it helps runners to work out what kind of shoe they need.
March 15, 2017
KLM is enticing tourists to book a flight to Amsterdam with the promise of free sneakers. Specifically, a limited-edition sneaker that's "optimized" for walking around the city.
February 07, 2017
NBA star Russell Westbrook shares some stats about his career in a new spot for Foot Locker promoting its February offers -- but they're not the ones his fans might expect.
December 14, 2016
Through New Year's, we'll be counting down the best work of the year in TV/Film/Branded Content, Print/Outdoor/Design and Interactive/Integrated (IX) as our picks of the day.
August 12, 2016
Converse has partnered with Korean rapper Keith Ape for a surreally mesmerizing interactive video version of his single "Diamonds," to support the launch of it
August 09, 2016
Foot Locker's excellent use of celebrities in its ads continues, with a new well-scripted spot featuring Draymond Green, NBA vet Horace Grant and Michelle Williams of "Destiny's Child."
July 25, 2016
It's back-to-school campaign time already, and here comes James Harden in another funny Foot Locker spot. This time, he's listening to an inner voice that tells him how to be cool when faced with adoring fans.
March 16, 2016
Vans combines stop-motion animation with hand-drawn illustration, paper cut outs, shoe boxes and sneakers in an animated online film created to celebrate the 50th anniversary of the iconic shoe brand.
February 18, 2016
Asics aims to widen its appeal beyond running to all sports in a new global spot that emphasizes hard work and commitment over partying, social media and fun, and questions what it takes to be an athlete.
January 27, 2016
Nike introduces its vibrant new Hypervenom soccer boots designed specifically for Barcelona player Neymar Jr. in this fast-paced film which uses a "flo-motion" technique to combine both time-lapse and changing points of view.