December 19, 2008
To help mend the hoody's image problem in Europe, Nike Sportswear teamed up with international athletes, including footballers Rio Ferdinand and Marco Materazzi, and French rugby star Vincent Clerc tyo help put some positivity back on this sartorial
August 26, 2008
Leo Burnett, Colombia purchased leaves destined for trash heaps from banana producers in the country. The leaves were cut up into page-size pieces, screen-printed and then distributed to 25,000 magazine subscribers--all before the leaves dried out.
March 05, 2008
To promote yesterday's march against the Colombian rebel group FARC, Sancho BBDO Colombia chained actors to bus stops along with posters urging passers-by "Since you can do it, go out and march against FARC." The characters represent a farmer, a poli
October 10, 2007
Del Campo Nazca Saatchi & Saatchi and the Buenos Aires Zoo have launched a sleeper campaign for the Buenos Aires Zoo promoting their new nocturnal schedule. The campaign features three print pieces and a TV spot, all of which capture various crit
August 20, 2007
With one large brand of Fernet, a beloved herbal digestif in Argentina, dominating 90 percent of the marketplace, Madre, Buenos Aires got a chance to get weird for the launch of upstart 1882.