September 14, 2018
Axe has collaborated with the DJ and influencer Martin Garrix -- whose videos regularly get upward of 900 million views -- on a new music video as it seeks to target teenage boys via the music world.
August 08, 2018
Dove's latest foray into exploring the issues of beauty and self-esteem takes a look at how teenage girls really feel inside, when what they say on the outside is "I'm fine."
July 11, 2018
Dollar Shave Club aims to show it's more than a razor subscription service in a new campaign portraying the embarrassing and sometimes painful things guys do in the privacy of their bathrooms.
July 09, 2018
Old Spice's new campaign is based around the tagline "She Nose Best" and pays tribute (in typically surreal Old Spice style) to the fact that women often make the decisions about men's toiletries.
June 22, 2018
Libresse's "Blood Normal," a campaign that put period blood front and center to help destigmatize menstruation, earned the Glass Lion for Change Grand Prix on the final night of the Cannes Lions International Festival of Creativity.
March 14, 2018
When British comedy rapper Michael Deepah ("Big Shaq") called out the Lynx (Axe) deodorant brand in a lyric last year on his debut single "Mans Not Hot," the brand found it an opportunity too good to miss.
October 17, 2017
Four very different real-life women discuss how changing their hair has helped them with changing their life in a new campaign from Procter & Gamble's Herbal Essences haircare brand.
October 12, 2017
Gillette has teamed with Warner Bros' on a co-promotion for the forthcoming "Justice League" movie in the new "The Best a Super Hero Can Get" campaign that includes themed razor packs around six different superheroes.
August 29, 2017
Instead of using a model in the launch spot of Yves Saint Laurent's male fragrance Y, the campaign features three guys who look like moody male models, but are really a recording artist, a sculptor and a researcher.
August 15, 2017
Runway models are famously humorless and serious, but one woman on the catwalk gets unusually animated -- to the point of mania -- in a new spot for Unilever shower gel brand Radox.
August 08, 2017
Fancy yourself as the next Isaiah Mustafa or Terry Crews? Perhaps you could be, because Old Spice is holding auditions, and not just for an ad -- for a movie.
July 31, 2017
British Double Olympic boxing champion Nicola Adams stars in a new campaign for U.K. toiletries brand E45, espousing the brand's "no-fuss," straightforward values.
May 04, 2017
Dove's latest effort in its "Real Beauty" campaign extends to its packaging; to underline its message about beauty diversity, the brand created limited-edition versions of body wash bottles representing different body shapes and sizes.
April 04, 2017
Lynx (Axe) continues to move away from its old, babe-magnet messaging image and re-examine what it means to be a man in the 21st century in a new social and digital media campaign from the U.K.