February 12, 2018
During the Winter 2018 Olympics in South Korea, Coca-Cola will be running an adorable, mixed-media tale reminding viewers that in other parts of the world, where temperatures aren't so frigid, an ice cold Coke can help beat the heat.
February 06, 2018
Farmers Insurance has come up wtih a fun way to link its brand to the Winter Olympics: it's recreated its "We are Farmers" mnemonic with noises from winter sports.
November 19, 2017
The International Olympic Committee is asking people to donate their physical activity to help supply solar power for refugee camps in its campaign for the Winter Olympics.
February 27, 2014
In this spot highlighting its Paralympic sponsorship, Samsung focuses on the challenges Paralympian winter athletes have to face -- just not the ones you were expecting. The spot, entitled: "What's Your Problem?
February 20, 2014
Olympic sponsor Visa celebrated Meryl Davis and Charlie White's gold medal for skating at the Winter Olympics by creating an interactive mosaic based on pictures of fans.
February 19, 2014
Through this week, we continue our countdown of the best work of the year in TV/Film, Print/Outdoor/Design and Interactive (IX)/Integrated/Social.
February 14, 2014
Last week, Chobani set a hungry bear loose in New York City, showing how hard it is to find natural food. Now, it capitalizes on its status as a sponsor of the U.S.
February 13, 2014
Watch the screen closely in this clever spot for the Canadian Paralympic Committee, out of BBDO Toronto. Directed by David Quinn, the spot begins with the action taking place on a narrow strip of screen, with the rest blacked out.
February 10, 2014
NBC's coverage of the Winter Olympics this year will feature eight new television spots from Chevrolet, in spots created by Commonwealth. The spots, some of which aired during the opening ceremonies, feature real families, which were
February 07, 2014
Coca-Cola is the longest continuous supporter of the Olympics, and as such, will be broadcasting three ads during the Opening Ceremony (which will be broadcasted in the U.S.
February 06, 2014
British cosmetics firm Lush is launching a gay-rights themed Valentine's campaign that also coincides (deliberately) with the Winter Olympics in Sochi to protest about Russia's anti-gay laws.
February 05, 2014
2014's Winter Olympians are so talented--they can even bring their skills to the terminal and planes of United Airlines, in this fun spot promoting the flyer's support.
January 13, 2014
The 2014 Winter Olympics in Sochi will see the debut of Women's Ski Jumping. To mark the occasion, BBDO New York debuts this majestic spot starring ski jumper Sarah Hendrickson.