June 18, 2021
Dove has been celebrating fatherhood for some years now with its Father's Day campaign for Dove Men+Care, but this year it's putting the emphasis on fathers caring for themselves, as well as for their kids.
April 16, 2021
Putting potato chips between slices of bread, aka the "crisp sandwich," has long been renowned as a lazy lunchtime option by U.K. consumers, although to foodies the idea is arguably anathema.
February 09, 2021
Various advertisers have attempted to tackle the issue of loneliness among the older generation in recent years; among them, Cadbury in its
January 26, 2021
The Clydesdales will be in the Super Bowl after all—just not from Budweiser and only in Boston and New York. Those are the markets in which Sam Adams will run an ad during the Super Bowl that pokes fun at Bud’s iconic horses.
November 02, 2020
U.K. retailer Argos once again plays on nostalgia for its print catalog in its holiday spot this year, centered on a spectacular magic show that two little girls put on for their family.
September 14, 2020
Maurice Ashley, the first ever Black chess grandmaster, is the subject of the latest film from Hennessy in its "Wild Rabbit" series. In a campaign that
August 31, 2020
Switching up our virtual conference call backgrounds to tropical locales or mountain retreats may be one way we’ve tried to ease the monotony of our grid-life funk.
August 02, 2020
Sports drink marketing has gone soft, presenting a sanitized version of competition that looks nothing like what our audience experiences on the court and sees in their feeds.
June 23, 2020
Starburst is promoting Swirlers, its first "vertically-shaped" candy, with a campaign that has fun with the vertical format. The campaign by DDB Chicago is designed to be viewed on mobile and taps into the trend for mobile-friendly vertical conten
May 08, 2020
Mars Wrigley-owned chocolate brand Maltesers is using the medium of video calls to show there can be a humorous side to life under lockdown, in a new coronavirus-era addition to its ongoing
March 12, 2020
Yorgos Lanthimos, director of Oscar-winning film "The Favourite," helms a bold TV campaign for incontinence brand Tena that opens up the conversation about the positive realities of aging for women while challenging perceptions around incontinence
November 04, 2019
The Wall Street Journal steers consumers away from the din and confusion of social media and digital messages in its new brand campaign, “Read Yourself Better.”
November 01, 2019
McDonald’s is bringing back some of its most popular Happy Meal toys in a nostalgic bid to drum up visits from families with young children—or collectors hungry to snag another Beanie Boo, Furby or Hello Kitty.