February 12, 2020
CKE is using a different three-letter combination—BFC—as it brings its Carl’s Jr. and Hardee’s chains back together in a national campaign from 72andSunny New York.
May 23, 2019
The original music video for Soul Asylum’s 1993 pop tune “Runaway Train” doubled as a promo as well as a plea to viewers to help find missing children around the world.
February 08, 2019
Achieving a dream requires hard work and perseverance, no matter the obstacles. Get up early, train all day, grind, grind, grind. Or maybe pick an easier dream.
January 16, 2019
Ever finally remember an online password and wonder how you even came up with it in the first place? Bigbandlover42? Must have been during that ill-considered swing phase in college.
September 27, 2018
The latest Under Armour campaign sets out us to show the raw reality of training, complete with blood, pain and exhaustion on the faces of several well-known elite athletes.
February 12, 2018
Anyone who's eaten at IHOP, and even those who haven't, know it's known for pancakes. The restaurant's name, after all, is an acronym for its original name, International House of Pancakes.
November 07, 2017
Google's new commercial for the Pixel 2 smartphone is a fast-paced, fun two-minute film in which users ask all the things you ever wanted to know about the phone, but were afraid to ask.
August 08, 2017
We think it's quite the tough job to promote cracker sandwiches -- you know, that snack that's likely to elicit grimaces when you find it in your lunchbox or trick-or-treat bag when you were really hoping for a candy bar.
August 29, 2016
Microsoft has done a swell job of showing up Apple in its ads. Back in 2014, for example, the marketer took the comparison strategy Apple previously employed in its award-winning "Mac vs.
August 09, 2016
Foot Locker's excellent use of celebrities in its ads continues, with a new well-scripted spot featuring Draymond Green, NBA vet Horace Grant and Michelle Williams of "Destiny's Child."
August 05, 2016
During the Olympic broadcast tomorrow, Farmer's Insurance and RPA will debut another entry to its "We Know From Experience" campaign, and, along with it, a new kind of athlete --"Mer-Mutts."