May 04, 2022
All the soccer fans are female in a new ad from Heineken, which is announcing a major new initiative this week to tackle gender bias in the world of soccer.
April 28, 2022
Two months after they ruled the Super Bowl, and just ahead of the NFL Draft, the L.A. Rams are going big.
April 18, 2022
Etsy is trying out a new marketing approach. The emotional narratives that have served as a cornerstone of its branding in recent years are taking a backseat to more product and buyer-specific messaging.
February 25, 2022
Actor Isaiah Mustafa demonstrated many skills in the original spot that made him ad famous, Old Spice’s “The Man Your Man Cou
February 22, 2022
Not only did the pandemic make apparent the importance of the United States Postal Service, but it exacerbated its shortcomings as health and economic challenges increased exponentially.
February 11, 2022
Today, we feature a fascinating bit of advertising history with the latest contribution to our Celebration of Creative Excellence for Black History Month, from DDB San Francisco Senior Copywriter Kevin Miles, selected by this week’s guest editor,
February 10, 2022
In General Motors’ version of an “Austin Powers” movie, Mike Myers plays Dr. EV-il—as in electric vehicles—and the character realizes he needs to solve climate change before taking over the world.
February 09, 2022
Squarespace's star-studded Super Bowl spot will feature singer Zendaya as "Sally," the spirited saleswoman and tongue-twister extraordinaire who’s best known for selling seashells by the seashore.
February 02, 2022
Budweiser is returning to a familiar emotional formula as it comes back to the Super Bowl after taking last year off—an ad that stars a Clydesdale and a dog.
January 10, 2022
Isolated Australians remember there are other countries out there in this year's hilarious blockbuster commercial from Meat and Livestock Australia, which isn't afraid to take satirical aim at plenty of topics.
January 07, 2022
ESPN may be a leading voice in the sports world, but it’s certainly an unexpected presence in the culinary arts. Now, you can sprinkle a little football spice on your favorite game grub with ESPN’s “Postseasoning.”
December 15, 2021
A new initiative by White Ribbon, the Canadian charity that aims to end gender-based violence and toxic masculinity, centers on a piece of music specifically composed to help men express their emotions.
November 11, 2021
Asda is literally putting its holiday ad on ice this year—It depicts a supermarket that morphs into a giant ice rink, set to ice-dancing classic Ravel's "Bolero."
November 02, 2021
Hulu is trying to make the world of streaming video simpler with a rebrand that greets consumers with the words “Let’s Go” in a spot directed by Tratkor.
November 01, 2021
Etsy has made a name for itself as a destination for unique gifts.
October 29, 2021
Back in the mid-2000s, the previously boring candy category became one of the ad world’s most exciting when commercials for Mars Wrigley brands Starburst and Skittles captured mainstream attention with their bizarre, off-kilter co
October 21, 2021
Watch out soccer ad fans, here comes Ryan Reynolds.
September 15, 2021
If the slightest mention of “The Office” sets piano keys jingling and Michael Scott zingers running through your mind, you might want to grab a ticket to next month's Adobe Max conference.
September 10, 2021
Dolby is using today’s J Balvin “Jose” album release to plug its Atmos audiovisual platform, in yet another example of a brand tapping into the rising star power of the Latin Grammy-award-winning artist.
September 09, 2021
For years Burger King has told guests they can have it their way—the new catch is it must be the real way.
August 16, 2021
Rapping with a mouthful of peanut butter is an absurd challenge that American rapper and actor Ludacris is taking on for Jif. The J.M.
August 11, 2021
If your goal is to get butts in seats, then let the butts do the talking.
August 05, 2021
In 2019, Reese’s Puffs cereal partnered with rapper Travis Scott to design a custom box.
August 03, 2021
Last year, rapper Travis Scott took the virtual stage in the video game “Fortnite” for what would become an award-winning activation.
July 30, 2021
Toyota aims to promote its hybrid models as stylish and fun in a cinematic pan-European campaign that seems to channel Hanna-Barbera's classic animated series