Heineken: Cheers to all fans
May 04, 2022
All the soccer fans are female in a new ad from Heineken, which is announcing a major new initiative this week to tackle gender bias in the world of soccer.
L.A. Rams go full Hollywood in NFL Draft brand campaign
April 28, 2022
Two months after they ruled the Super Bowl, and just ahead of the NFL Draft, the L.A. Rams are going big.
Etsy exits emotional storytelling in new ads amid seller strike
April 18, 2022
Etsy is trying out a new marketing approach. The emotional narratives that have served as a cornerstone of its branding in recent years are taking a backseat to more product and buyer-specific messaging.
Isaiah Mustafa speaks alien (and Swedish and Japanese) in AICP call for entries
February 25, 2022
Actor Isaiah Mustafa demonstrated many skills in the original spot that made him ad famous, Old Spice’s “The Man Your Man Cou
USPS: Delivering for America
February 22, 2022
Not only did the pandemic make apparent the importance of the United States Postal Service, but it exacerbated its shortcomings as health and economic challenges increased exponentially.
How the Reese’s Puffs rap became a pop culture phenomenon
February 11, 2022
Today, we feature a fascinating bit of advertising history with the latest contribution to our Celebration of Creative Excellence for Black History Month, from DDB San Francisco Senior Copywriter Kevin Miles, selected by this week’s guest editor,
GM: Dr EV-il
February 10, 2022
In General Motors’ version of an “Austin Powers” movie, Mike Myers plays Dr. EV-il—as in electric vehicles—and the character realizes he needs to solve climate change before taking over the world.
Squarespace: Sally's seashells
February 09, 2022
Squarespace's star-studded Super Bowl spot will feature singer Zendaya as "Sally," the spirited saleswoman and tongue-twister extraordinaire who’s best known for selling seashells by the seashore.
See how Budweiser is bringing Clydesdales back to the Super Bowl
February 02, 2022
Budweiser is returning to a familiar emotional formula as it comes back to the Super Bowl after taking last year off—an ad that stars a Clydesdale and a dog.
Meat and Livestock Australia: The Lost Country of the Pacific
January 10, 2022
Isolated Australians remember there are other countries out there in this year's hilarious blockbuster commercial from Meat and Livestock Australia, which isn't afraid to take satirical aim at plenty of topics.
ESPN spices up football postseason with postseason spice blend
January 07, 2022
ESPN may be a leading voice in the sports world, but it’s certainly an unexpected presence in the culinary arts. Now, you can sprinkle a little football spice on your favorite game grub with ESPN’s “Postseasoning.”
White Ribbon: Uncomposed
December 15, 2021
A new initiative by White Ribbon, the Canadian charity that aims to end gender-based violence and toxic masculinity, centers on a piece of music specifically composed to help men express their emotions.
Asda: Christmas on ice
November 11, 2021
Asda is literally putting its holiday ad on ice this year—It depicts a supermarket that morphs into a giant ice rink, set to ice-dancing classic Ravel's "Bolero."
Hulu "Let's Go"
November 02, 2021
Hulu is trying to make the world of streaming video simpler with a rebrand that greets consumers with the words “Let’s Go” in a spot directed by Tratkor.
Etsy: Give more than a gift
November 01, 2021
Etsy has made a name for itself as a destination for unique gifts.
Starburst: Berries and Cream 2021
October 29, 2021
Back in the mid-2000s, the previously boring candy category became one of the ad world’s most exciting when commercials for Mars Wrigley brands Starburst and Skittles captured mainstream attention with their bizarre, off-kilter co
FIFA 22: Official Launch Trailer: Hyper Motion Begins
October 21, 2021
Watch out soccer ad fans, here comes Ryan Reynolds.
Adobe Max x Cameo
September 15, 2021
If the slightest mention of “The Office” sets piano keys jingling and Michael Scott zingers running through your mind, you might want to grab a ticket to next month's Adobe Max conference.
Dolby: J Balvin
September 10, 2021
Dolby is using today’s J Balvin “Jose” album release to plug its Atmos audiovisual platform, in yet another example of a brand tapping into the rising star power of the Latin Grammy-award-winning artist.
Burger King: Celebrity Meals
September 09, 2021
For years Burger King has told guests they can have it their way—the new catch is it must be the real way.
Jif: Lucadris
August 16, 2021
Rapping with a mouthful of peanut butter is an absurd challenge that American rapper and actor Ludacris is taking on for Jif. The J.M.
Talking butts say it all in SeatGeek's big brand push
August 11, 2021
If your goal is to get butts in seats, then let the butts do the talking.
Make sweet beats with Reese's Puffs synthesizers
August 05, 2021
In 2019, Reese’s Puffs cereal partnered with rapper Travis Scott to design a custom box.
Ariana Grande invades 'Fortnite' for 3-day tour
August 03, 2021
Last year, rapper Travis Scott took the virtual stage in the video game “Fortnite” for what would become an award-winning activation.
Toyota: Hello Hybrid Happiness
July 30, 2021
Toyota aims to promote its hybrid models as stylish and fun in a cinematic pan-European campaign that seems to channel Hanna-Barbera's classic animated series