December 17, 2015
Kimberly-Clark feminine hygiene brand Kotex has teamed up with Buenos Aires agency +Castro and Google Argentina to bulid an app aimed at helping teenage girls make style decisions.
September 08, 2014
In a recent 24-hour performance-art marathon by eight artists in Argentina, the first artist transformed the typography from the iconic Absolut Vodka bottle into fashion photography.
December 11, 2013
Google is known for its amazing lunch buffets -- those working at the company are often stuffing themselves with succulent steaks and creme brulee while the rest of us scarf down our sad desk salads.
December 18, 2012
At a time when shuffled playlists are more and more common, why should live musical concerts follow the consecutive song-by-song formats that are more befitting the tape and CD eras?
August 09, 2012
To celebrate Friend's Day on August 1, a holiday that's widely recognized in South America, Argentine agency +Castro, along with a class of its students at local ad school Escuela Superior de Creativos Publicitarios decided to break up Twitter.
February 21, 2011
Nike Argentina created what it calls the first 'inter Twitter race' to run alongside its Buenos Aires 10k race. The idea? To literally show how many 'followers' competitors had, in the real world race.
September 02, 2010
To launch the new Air Max in Argentina, Nike and agency Castro created an installation and site that allows users to levitate and race the sneakers using their breath.