March 03, 2021
A new outdoor campaign from Sweden highlighting cybersecurity is reminding Swedes that their passwords are literally "shit." Yes, the s-word is the 16th most common internet password used in Sweden.
October 28, 2019
Ikea's latest ad from Sweden highlights the retailer's products that contain recycled elements—while simultaneously acknowledging that sometimes recycling can be a chore.
June 03, 2019
It's so easy these days to cancel on a friend: just a tap on your smartphone half an hour before, and you can flake out just because you're tired or there's something more exciting on Netflix (unlike the pre-mobile days when you know they'd be sit
January 16, 2019
A campaign highlighting gender and cultural diversity has been trying to shake up the Swedish spelling alphabet (the equivalent of Alpha, Bravo, Charlie etc. as used by NATO)--with controversial results.
December 21, 2018
In Sweden, security company Sector Alarm has come up with an unusual way of advertising its monitored alarm systems. It's turning customers' homes into giant festive billboards lit up with Christmas lights helpfully telling burglars that the owner
June 12, 2018
Beer and Twitter--they're both essential elements of World Cup viewing these days (the last World Cup in 2014 was the single most tweeted event in the world to date, with a total of 672 million tweets sent).
January 19, 2018
A radio ad for pride festival EuroPride 2018, which will be held in Stockholm and Gothenburg this summer, features the voice of its transgender narrator transitioning from female to male.
January 09, 2018
Through New Year’s on Creativity, we’ll be counting down the best work and ideas of the year in various categories: TV/Film/Branded Content, Print/Out of Home/Design/Experiential and Digital/Integrated/Social.
January 26, 2017
Ikea's recent Swedish campaign, taglined "Where Life Happens," is all about potraying life in the real world and real homes, without too much old-style advertising gloss.
January 11, 2017
In Sweden, pharmacy chain Apotek Hjartat is encouraging smokers to give up for the New Year with an outdoor innovation -- a billboard that "coughs" when you smoke near it.