January 26, 2021
Coke has been trying to persuade European consumers to do things better in 2021 with a new year's campaign that changes up its packaging to feature people's intentions to do "better" this year.
July 31, 2020
Coke’s new global campaign, “Open Like Never Before,” is a reminder of all the things we should cherish, even as we’re still enduring the pandemic, protests and the wringer that is 2020.
March 06, 2020
Influencers who perform ridiculous stunts for internet fame may endure a lot of abuse, but Fanta champions these people as if it were Nike celebrating the dedication of top athletes.
February 11, 2020
The faces of refugees who have trained as coders have been hidden in source code on some of the world's biggest websites, in a campaign by Dutch coding training program HackYourFuture.
August 07, 2019
Unilever's Lynx (Axe) brand has a new shower gel product aimed at the increasing number of people with tattoos -- and to promote it, there's a fun campaign in which tatts come to life and speak.
February 27, 2019
Roger Federer isn't just a superstar on the court, he's also a dab hand at cooking pasta. The tennis ace shows off another of his many skills in a new spot for pasta brand Barilla--livening up a dull party with, er, spaghetti.
February 20, 2019
Unilever brand Lynx (aka Axe) is the latest brand to tap into the phenomenon of ASMR, in a series of videos for its Shower & Shave range that teach men how to shave in the shower.
September 14, 2018
Axe has collaborated with the DJ and influencer Martin Garrix -- whose videos regularly get upward of 900 million views -- on a new music video as it seeks to target teenage boys via the music world.
March 19, 2018
Ikea is promoting the launch of its Ikea Place furniture placement app for Android this week with a game show it's created titled "Matchers Keepers," based around the idea of housemates trying to match their taste in furniture via augmented realit
March 14, 2018
When British comedy rapper Michael Deepah ("Big Shaq") called out the Lynx (Axe) deodorant brand in a lyric last year on his debut single "Mans Not Hot," the brand found it an opportunity too good to miss.
September 19, 2017
Ikea today kicks off the marketing campaign for its new augmented reality app, Ikea Place, which will be available from today to help customers with their interior design.
September 13, 2017
A new ad from Adidas Football sees players from the brand's "Tango Squad" of grassroots influencers break into the Real Madrid training ground and have a kickabout at night.
July 12, 2017
Unilever brand Lynx (or Axe in the States) has encouraged guys' individuality and self-expression by encouraging them to "Find Your Magic." Now, the brand is providing them with tools to do so at a new pop-up store in Dublin.
May 17, 2017
A new initiative from Axe and 72andSunny sets out to dismantle the stereotypes that prevent guys from just being themselves -- even if they're virgins, interested in wearing makeup or curious about experimenting with other dudes.
March 23, 2017
A decade ago, affluent moms clamored for a Bugaboo stroller, joining waitlists and spending, at the time, unseemly amounts on a what up until then had been considered basic gear for parenthood.
November 17, 2016
Amsterdam is a city where everyone cycles. But it's also a city where it often rains. That combination has inspired 72andSunny's Amsterdam office to create the Raynsie, a product inspired by its hometown.