October 28, 2020
Consumers feeling a little overly emotional right now might want to have a box of tissues handy for Etsy’s holiday spots.
February 12, 2020
CKE is using a different three-letter combination—BFC—as it brings its Carl’s Jr. and Hardee’s chains back together in a national campaign from 72andSunny New York.
October 15, 2019
Smirnoff's first global advertising campaign in 25 years mines the brand's history as an edgy, even contraband product, featuring the tagline "Infamous since 1864." It kicks off with a fast-paced blockbuster that takes us on a decades-long journey
March 05, 2019
Halo Top is keeping kids away from its ice cream in its first national TV campaign declaring that the low-calorie, high-protein product is "ice cream for adults."
February 20, 2019
In a charming new animated campaign featuring puppets and original songs, Cheerios is celebrating diverse families and kids who feel different and encouraging them to stand up to bullies.
November 09, 2017
Yoplait is putting mom-shamers in their place with the next phase of its "Mom On" campaign, which celebrates mothers' decision to parent as they see fit--with no judgment.
October 16, 2017
As Canadians celebrate their Thanksgiving and prepare for the holiday season, Smirnoff has kicked off a new campaign positioning the country as a global leader in inclusivity and diversity, and celebrating immigration.
July 18, 2017
Actor Ted Danson appies his comedic chops to shilling vodka in new ads from Smirnoff and 72andSunny New York. A set of spots that dropped online feature the Hollywood talent attempting to fit into the everyman crowd, but failing very badly.
January 12, 2017
72andSunny, with offices in L.A., New York and Amsterdam, was named in 2015 as the global agency for Adidas' sports business. This basketball spot, created out of the agency's L.A.
November 14, 2016
For telecom brands, holidays are a somewhat delicate time of year. One the one hand, it's family time, and perhaps not the moment for sharing everything on social media and being glued to your smartphone.
October 24, 2016
DJ Khaled is the latest celebrity to reflect on his rise to success in another inspirational spot for Ciroc, the Diageo vodka brand for which rap mogul Sean Combs (Puff Daddy) carries out all U.S. strategic marketing.
June 14, 2016
Actress and SNL Alum Maya Rudolph studies the product description on the packaging of some Seventh Generation feminine pads, noting with interest how the brand's women's care products are free of "perfumes, unnecessary chemicals and chlorine proce
March 29, 2016
This new Smirnoff spot out of 72andSunny New York and Amsterdam opens with a title card -- "Smirnoff Presents Chris Fonseca" -- and then continues on with subtitles for a very good reason: London-based dance teacher Fonseca is deaf.