Missing Children
January 05, 2016
To raise awareness of its work, Israeli home for abandoned children Shanti House targeted visitors to a busy shopping mall with what sounded at first like standard "missing kids" announcements over the PA system: "Could Dana's mother, Assaf's moth
Hill Hold Assist: Elvis
March 10, 2014
Volkswagen's Hill Hold system stops the car from sliding downhill. In order to illustrate this, we showed Elvis's downfall on a slope traffic sign.
Margins
May 06, 2013
ACW Grey Tel Aviv promotes "Shanti House," a home for at-risk youth, with a smart print idea that uses the extra space around the margins of newspaper ads to get its message across.
Memories - Bathtub
January 27, 2013
ACW Grey Tel Aviv created this print campaign for Bezeq International, which provides an automatic PC storage service.
Facebook Poke
January 01, 2013
What's the point of a marketing video that you can't share? For one, it creates an aura of mystery and exclusivity perfect for a lingerie brand.
Choose Road 6 - (B)
December 10, 2012
Israel's Highway 6 is a long toll road that saves people time -- but since they have to pay to take it, customers might be a bit reluctant.
Choose Road 6
December 10, 2012
Israel's Highway 6 is a long toll road that saves people time -- but since they have to pay to take it, customers might be a bit reluctant.
The Creative Machine
May 15, 2012
To promote Goldfish 18, an Israeli creative print competition, ACW-Grey created 'The Creative Machine,' a way for creatives to get rid of the briefs that are taking up
The Wrong Movie
February 28, 2012
A smart little stunt from ACW Grey Israel tried to recreate the feelings of disorientation, confusion and self-doubt that victims of Alzheimer's Disease feel. At a cinema in Israel, the wrong movie was played.
Closets - Father
January 18, 2011
If you don't support your kid, you're part of the problem, asserts this campaign from the National Association of Gays, Lesbians, Bisexuals and Transgenders in Israel.
Closets - Mother
January 18, 2011
If you don't support your kid, you're part of the problem, asserts this campaign from the National Association of Gays, Lesbians, Bisexuals and Transgenders in Israel.
Roger Waters in Paris
January 17, 2011
Israeli agency ACW Grey channels Dark Side of the Moon for a Roger Waters concert in Paris.
Kitchen
May 23, 2010
ACW Grey launched this humorous print campaign for Tzabar Travel Agency, encouraging couples to turn back the clock and relive their earlier moments of bliss.
Bathroom
May 23, 2010
ACW Grey launched this humorous print campaign for Tzabar Travel Agency, encouraging couples to turn back the clock and relive their earlier moments of bliss.
TV
May 23, 2010
ACW Grey launched this humorous print campaign for Tzabar Travel Agency, encouraging couples to turn back the clock and relive their earlier moments of bliss.