February 03, 2021
Jimmy John’s is bringing its sandwich game to the Super Bowl for the first time in a character-driven campaign that the sandwich chain saw first and then decided to run nationally on advertising’s biggest night.
November 11, 2020
Cheerios has long been seen as a cereal for kids. Remember the craze of stacking the O-shaped cereal on a baby’s head? The General Mills brand wants to remind adults that it can be part of a heart-healthy diet for them, too.
November 05, 2020
Retailers had a big marketing challenge this holiday season: how to best showcase holiday cheer without using the togetherness that many consumers are lacking due to pandemic constraints.
April 23, 2020
Oh Henry! is the #1 chocolate bar in Canada for satisfying hunger, but millennials are still more likely to think of the Snickers brand competitor when they get hungry. In fact, the majority of Oh Henry! consumers are 45 and older.
June 25, 2019
In 2010, NBA star Lebron James left his home state of Ohio and the Cleveland Cavaliers to sign with the Miami Heat. Lifelong fans booed him, burned his jerseys, cursed his name.
April 08, 2019
Anomaly, which last fall won international creative responsibilities for Ancestry, debuted its first work for the genealogy company--and it promises to leave viewers guessing.
February 26, 2019
Booking.com, the Dutch travel booking site, is targeting U.S. vacationers heavily with its latest campaign, urging them to stop just scrolling through travel sites on social media and "Be a Booker."
October 11, 2018
Tim Heidecker and Eric Wareheim (Tim & Eric), the duo best known for several eccentric comedy series on Cartoon Network, also make great ads that turn the absurdity of real life up to max volume.
August 01, 2018
Through New Year’s on Creativity, we’ll be counting down the best work and ideas of the year in various categories: TV/Film/Branded Content, Print/Out of Home/Design/Experiential and Digital/Integrated.
May 16, 2017
LeBron James, Kevin Durant, Draymond Green, and James Harden all warm up to the sound of the White Stripes in Beats by Dr Dre's latest spot set to run throughout the NBA playoffs.