February 11, 2021
Perhaps it's the pandemic, but some of the ideas we're seeing for Valentine's Day this year suggest it's going to take more than romantic gestures to get couples in the mood on Feb. 14.
December 15, 2020
A powerful new PSA from Reporters Without Borders aims to illustrate the message that without journalism, the truth often disappears.
February 18, 2020
A new campaign from French beauty retailer Sephora charts a woman's relationship with her appearance, from girlhood until she becomes an older woman.
October 25, 2019
An emotive new spot by French home improvement retailer Leroy Merlin uses some incredible VFX to illustrate how building your home is a metaphor for building your life together.
July 12, 2019
What at first glance seems like a typical story of a grumpy teenager learning to appreciate time with his mother quickly becomes a hunt worthy of “Where’s Waldo.” The latest campaign for Netflix and French company Bouygues Telecom is replete with
July 11, 2019
A host of new, black and gold tourist signs have appeared in Paris this summer, but they won't direct you to the Eiffel Tower or Arc de Triomphe.
January 08, 2019
A new ad by Disneyland Paris aims to capture that magical feeling when a child gets to meet its Disney Idol, be it Mickey Mouse or Elsa from "Frozen." Only, in this case, the "child" is a duck who hero-worships Donald Duck.
November 19, 2018
A holiday spot by French telecom brand Bouyges tells the story of a father and son through the years, as the boy finally comes to appreciate his father's "dad dancing."
October 08, 2018
For car brands, just showing a shiny new machine isn't enough any more to engage a young and tech-savvy audience, so several brands recently have decided that one way to their hearts is via music.
June 05, 2018
To promote the final series of "Versailles," its steamy drama about Louis XIV, French broadcaster Canal+ last month came up with a stunt worthy of the hall of mirrors--recreating the voice of the Sun King himself.
May 09, 2018
In the realm of #firstworldproblems, there's nothing more terrifying than when your internet goes down-- and it's guaranteed to have you spitting and cursing at your provider.
March 06, 2018
French non-profit La Parole aux Sourds ("A Microphone for the Deaf") draws attention to the importance of sign language with "Unsilenced," a music video featuring what it claims is the first original song sung entirely through sign language and da
February 28, 2018
Through New Year’s on Creativity, we’ll be counting down the best work and ideas of the year in various categories: TV/Film/Branded Content, Print/Out of Home/Design/Experiential and Digital/Integrated/Social.