June 26, 2019
First came an album of seafood-themed songs, timed for the spike in fish sales during Lent.
March 19, 2019
One need only listen to a few sea shanties to recognize that humans have been singing about fish for millennia.
May 18, 2018
Sometimes, bright ideas are just a simple tweak, which is what Raleigh, NC-based small agency Baldwin& made for its new client, tractor brand Kioti.
April 21, 2017
Burt's Bees has created a virtual reality experience that lets people see the Maine cabin where its co-founder, Burt Shavitz, lived, commemorating the photojournalist-turned-beekeeper's peaceful life and love of nature.
January 10, 2017
If you're trying to avoid chocolate this January, look away now. To celebrate its fifth anniversary on Jan.
November 02, 2016
Sometimes, the power of a brand is such that all you need to sell it is to show how strongly people react to it. That's what Krispy Kreme has done in a new campaign by Baldwin&, revolving around a fairly simple idea.
May 12, 2016
Burt's Bees has stepped into the territory of the docu-style ad beloved of brands like Dove with a pair of uplifting online films that a
March 10, 2016
Burt's Bees is raising awareness of the worrisome diminishing honeybee population with a campaign that encourages people to lose the letter "B" from their social media posts -- and the Clorox-owned brand has dropped the "B"s from its name to make
April 22, 2014
Burt's Bees is claiming to be the first brand to place advertising within consumers' digital calendars.
April 17, 2013
Baldwin& taps the no-nonsense style of Lance Reddick ("Fringe," "Lost," "The Wire") for the first-ever B2C advertising for light bulb company Cree, Inc. The lead commercial, "Eulogy," features Mr.
April 17, 2013
Baldwin& taps the no-nonsense style of Lance Reddick ("Fringe," "Lost," "The Wire") for the first-ever B2C advertising for light bulb company Cree, Inc. The lead commercial, "Eulogy," features Mr.
April 17, 2013
Baldwin& taps the no-nonsense style of Lance Reddick ("Fringe," "Lost," "The Wire") for the first-ever B2C advertising for light bulb company Cree, Inc. The lead commercial, "Eulogy," features Mr.
April 17, 2013
Baldwin& taps the no-nonsense style of Lance Reddick ("Fringe," "Lost," "The Wire") for the first-ever B2C advertising for light bulb company Cree, Inc. The lead commercial, "Eulogy," features Mr.
April 02, 2013
What if your "perfect" Pinterest board came true? Burt's Bees "Gud" line and Baldwin& will make it happen, to promote the brand's new Red Ruby Groovy "morning" scent.
February 24, 2013
Last year, Burt's Bees and Baldwin& erected a billboard featuring a woman with dry flaky skin, who saw a miraculous transformation
November 19, 2012
Baldwin& uses an errant pilgrim to remind you of one hundred (plus) things you may not realize you should be thankful for this holiday (slam poetry, mosquitoes) in this cute website,
October 25, 2012
Function and form come together beautifully in this innovative billboard for Burt's Bees, to promote its Intense Hydration skin care products.
September 05, 2012
BMW is hoping to give pro golfers sweet dreams in an attempt to enlist them as brand ambassadors.
February 29, 2012
Burt's Bees is pairing Facebook animation with a scratch 'n' sniff promotion for its new bath and body product brand, gud, as part of a launch campaign by Baldwin&, Raleigh.
September 21, 2011
BMW invited PGA players to a racing event with a motor-oil scented cologne, designed to get the attention of athletes who are inundated with invitations to parties and events while on the tour.
April 25, 2011
Baldwin&'s spot for Burt's Bees tinted lip balm was animated entirely in the medium of Burt's Bees tinted lip balm.