Chevrolet: Field of Dreams
April 01, 2021
Major League Baseball returns tonight, but what makes this season truly different for fans is its sheer normalcy—or, at least, the huge effort it’s taken to get back to a normal experience.
Chevrolet: Official Truck of Real People
January 07, 2019
Chevrolet is taking a stylistic detour from its four-year-old "Real People, Not Actors" creative approach with a new campaign for its redesigned 2019 Chevrolet Silverado, one of the most important vehicles in the General Motors fleet.
Lego Batman
January 13, 2017
Chevy's focus groups just took on a new task: Giving a psychological assessment of Batman, Lego-style.
Stereotypes
July 21, 2016
In a funny meta move, the latest of Chevy's "Real People. Not Actors" ads puts millennials on stage to critique millennial-style advertising.
Prince Tribute Ad
April 22, 2016
Through New Year's, we'll be counting down the best work of the year in TV/Film/Branded Content, Print/Outdoor/Design and Interactive/Integrated (IX) as our picks of the day.
Likes to Love
February 24, 2016
Facebook just unveiled its new "Reactions" buttons that invite consumers to express their feelings beyond the
Woodchipper
October 01, 2015
Chevrolet and Commonwealth McCann are back with another round of gut-busting focus group stunts in the latest installment of the "Real People, Not Actors" campaign.
Almighty Aluminum Man
July 15, 2015
Ant-Man? What about The Almighty Aluminum Man? https://www.youtube.com/watch?v=_HnCKV8cwSs Contact: [email protected]
Too Much Information
April 01, 2015
Chevrolet injects the boring old focus group with an element of surprise -- and terror, and delight -- for the "Real People, Not Actors" campaign, launching today out of Commonwealth McCann.
Choice
April 01, 2015
Chevrolet injects the boring old focus group with an element of surprise -- and terror, and delight -- for the "Real People, Not Actors" campaign, launching today out of Commonwealth McCann.
Keep Your Eyes on the Road
April 01, 2015
Chevrolet injects the boring old focus group with an element of surprise -- and terror, and delight -- for the "Real People, Not Actors" campaign, launching today out of Commonwealth McCann.
Clown
April 01, 2015
Chevrolet injects the boring old focus group with an element of surprise -- and terror, and delight -- for the "Real People, Not Actors" campaign, launching today out of Commonwealth McCann.
Road Trip
April 01, 2015
Chevrolet injects the boring old focus group with an element of surprise -- and terror, and delight -- for the "Real People, Not Actors" campaign, launching today out of Commonwealth McCann.
Blackout
February 02, 2015
Chevy put fear in football fans' hearts yesterday in the minutes leading up to the big game.
Truck Guy - Deodorant
November 03, 2014
Can driving a truck really make you more appealing? Chevrolet uses humor to float this amusing (but quite possibly true) idea in a series of wry documentary-style videos for its midsize Chevy Colorado truck.