June 19, 2018
Through New Year’s on Creativity, we’ll be counting down the best work and ideas of the year in various categories: TV/Film/Branded Content, Print/Out of Home/Design/Experiential and Digital/Integrated/Social.
October 14, 2016
A powerful spot for Canada's SickKids Foundation breaks from the category's conventions of emotional, tear-inducing advertising by re-casting children with illnesses as fierce warriors.
September 08, 2016
Film fans will surely appreciate this campaign by McDonald's McCafe for its sponsorship of this year's Toronto Film Festival. The brand has recreated some classic movie scenes -- only, as animations using coffee beans.
November 18, 2015
Telling the stories of sick children is normal practice for children's hospital ads. But Toronto's SickKids Hospital is withholding the "endings" of those stories to encourage donations.
July 23, 2015
Nature Valley Canada asked three generations from the same families what they did for fun as a child in a docu-style ad that seems aimed at guilt-tripping parents into buying its products.
March 12, 2012
McDonald's Canadian agency Cossette created a reflective billboard, only visible at night-time, to advertise an all-night branch. By day, the board appeared white, with no message visible at all.